Engaging Patients On National Doughnut Day With Healthier Donut Recipes

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Donut-sweatshirtJune 1 is National Doughnut Day celebrating the women who brought doughnuts to men during WWI.  As a Donut Junkie, I would be celebrating by going to both of my favorite donuts shops and ordering at least a dozen donuts. I LOVE donuts and when I binge, I really binge.. and have been known to chow down a dozen donuts in one day. At one point, I switched to muffins, just as unhealthy and then to bagels an even worse alternative, due to high in sodium and carbohydrates.

Eye Bogglers

  • In 2011 In- Stores sales of donuts were over 563 million dollars between 10 brands.
  • Newsweek reported that between Dunkin’ Donuts and Krispy Kreme, Americans consume more than 14 million donuts per day.
  • The Baltimore Sun newspaper found that the average person eats 63 donuts per year. Most people eat two donuts. This would mean people eat donuts on about 31 occasions each year.

Eye Health Bogglers 

  • A glazed doughnut= 229 calories and 25 grams of carbohydrates.
  • A basic, plain bagel has 215 calories but has 42 grams of carbohydrates and 443 milligrams of sodium (higher than a donut)
  • A Muffin from Dunkin Donuts has 20 calories; 25g fat, 7g saturated; 54g sugar; 93g carbs.

For our donut eating pleasure I tracked down 29 Healthier Donut Recipes, which while still fattening, will be able to cure our donut jones even though we would have to cook them.

It is pretty easy to see that doughnuts are an American Favorite which makes this a fun, educational and unique opportunity for eyecare professionals to engage patients. If you miss out on this opportunity, you can pick it up again on June 8th which is  National Jelly Filled Donut Day. Our thoughts on Patient Engagement and Marketing Opps for National Doughnut Day.

1.) Get together with your local donut shop or bakery and have them make up donuts with eyeglasses. Have them put your name on the donut and consider baking in a prize with the donut and the winner could redeem with you a product or services such as a FREE eye exam.

Warby-Parker-Donut

 

2.) Have your patients share on Facebook their favorite donut recipes, with a prize for the best recipe.

3.) Have your patients vote on the Best Doughnut Shop in your area.

4.) Post Eye Healthy Doughnut alternatives or some of the 29 Healthier Donut Recipes.

5.) Offer Free Doughnuts that day to patients that come in for appointments or drop in.

blog.warbyparker.com
blog.warbyparker.com

6.) Give and Take FREE doughnuts to your local shelters or Food Bank.

7.) Have your patients tell you their favorite doughnuts via Facebook. You can gather recipes and share them later.

8.) Do a photo contest with your patients posing with their favorite doughnut and post on Facebook.

Resources

Kala Mid Page