EFFECTIVE OPTICAL DISPLAYS:
One of great advantages of going to a trade show is seeing new product and how EFFECTIVELY it is displayed. I wish that we could see this repeated as well in the optical retail environment. It is of course a lot different as each company and/or brand is displaying just their product and images which is a lot easier than displaying several together. Plus it is just for a few days so the clutter does not accumulate! I really love this surfboard display of Triton Sunglasses by Optylux. It is a great example of an effective optical display. I admit, I am a little biased, I don’t surf but do live in a surf town. What a great optical display though whether or not your office is at the coast or in the mid-west. The image and feel helps to get your customer into the “buying sunglasses’ mood!