Edward Beiner Is The Winner of Vision Expo’s Second Annual OPTImum Retail Award

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Vision Expo announced Edward Beiner (South Miami, Fla.) as the winner of the second annual OPTImum Retail Award during the exclusive Boutique Buyer Panel at Vision Expo East 2019. The OPTImum Retail Award celebrates independent boutique retailers by allowing them to showcase their products, stores, visions, and stories to the entire optical industry.

The finalists were:

  • Art of Optiks – Wayzata, Minnesota
  • Black Optical – Dallas, Texas, Tulsa and Oklahoma City, Oklahoma
  • Edward Beiner – South Miami, Florida
  • Focus Optical – The Woodlands, Texas
  • Le Lunetier – Milan, Italy

The winner was selected by a committee of the industry’s top leaders including Dr. Arian Fartash, optometrist and influencer of @glamoptometrist; Christian Roth, eyewear designer and the first Council of Fashion Designers of America member in the eyewear category since 1990; and James Spina, 20/20 Magazine editor-in-chief and senior vice president. Additionally, Vision Expo social media channels were opened for voting from Feb. 5–25 to be factored into the judges scores.

Edward Beiner has dedicated itself to providing customers a meaningful experience through several innovative initiatives including their recently launched Eyes Forward vision. Eyes Forward is designed to promote wisdom, passion, and foresight by educating customers and instilling a sense of pride into purchases. Additionally, the launch coincides with the release of an exclusive collection of 3D-printed eyewear designed by Edward Beiner. Rooted in artisanal optical design, the frames fuse the latest materials, technology, and style into one product. As Edward Beiner continues to evolve, redesigns of their stores honor the handmade quality of eyewear while allowing it to shine.

 

About Vision Expo
Vision Expo East (Education: March 21-24, 2019; Exhibition: March 22-24, 2019) in New York City and West (Education: September 18-21, 2019; Exhibition: September 19-21, 2019) in Las Vegas are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners Reed Exhibitions and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion, and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit VisionExpo.com and follow Vision Expo on Facebook, Instagram, Twitter and LinkedIn.

About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building, and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.

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