You might have to be a Polo fan, the kind with horses and mallets, to know what divot stomping is (going out onto the Polo field and stomping back into place the clumps of sod kicked up by the horses hooves.)
I found out today what divot stomping is with friezeframes. Cathy, me, Jason Stanley and Marc Franchi of freizeframes got to divot stomp while drinking a nice glass of champagne at The San Diego Polo Club. This is a prestigious club with goal polo matches open to the public every Sunday throughout the season. Polo is a very ritzy sport and we felt it would be a good event to check out the players sunglasses and see what the social scene is wearing in terms of eyewear. We took friezeframes with us to be part of the glam social scene and to see what would happen when we asked people about them. They were perfect for this event as friezeframes recaptures the allure of a bygone era and brings back that wonderful sense of glamour and flair.
It was also a new and exciting experience for us all, a little different to what we normally do on a Sunday afternoon. For example, the national anthem singing at a Polo match is beautiful with the horses and the flags, as you can see in this picture. The singer, Danny Kammen is shown below wearing Dorothy style friezeframes in purple.
The San Diego Polo Club was perfect for showcasing friezeframes and a great example of how to take advantage of events in your local community and participate with eyewear. We were asked at least a hundred times, “where can we buy these eyeglasses?” and of course we told them the names of the local optical retailers that sell them. We talked to people about the importance of eye care and eye protection as well as looking good.
It was a very fun event, galloping ponies and glamorous people. Here are a few more of the pictures that we took today: Next week we will tell you about the players eyewear, they need protection and perfect optics!
While playing Polo is not a huge sport in, it does offer opportunities for eyecare professionals to expand their customer base and appeal to a horse loving market.
Polo is played professionally in only a few countries, notably Argentina, Australia, Brazil, Canada, Chile, Dominican Republic, France, Germany, Iran, India, Mexico, Pakistan, Spain, Switzerland, the United Kingdom, and the United States. Polo is unique among team sports in that amateur players, often the team patrons, routinely hire and play alongside the sport’s top professionals.
You can find out more about playing Polo Players at the Polo Center