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‘The guestlists will be drawn up from an as-yet unrevealed roster of their respective cities’ hippest citizens. In just under a fortnight’s time this priviliged and doubtless really quite skinny group will step beyond the velvet ropes outside these cities’ most fashionable venues, and bear witness to a little moment of fashion history.
From New York (where they’ll be at the Skylight studios) to Paris (Colette) via Dubai (The Address), Tokyo (La Fabrique) and Los Angeles (where the venue hasn’t been finalised, but the shindig will be hosted by Tina Brown) the parties will all be focused on the same thing: watching the first fashion show to be streamed live in 3-D.
Burberry’s Chief Creative Officer Christopher Bailey is the man responsible for importing the recently-revived vogue for all things three-dimensional into his show at London Fashion Week. Announcing the broadcast this week he said: “3-D technology will bring our global audience into the London show space, allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.”
Which is all very well. After all Burberry, Versace, Alexander McQueen, Armani and various other big fashion houses have all been engaged for some time in a process of opening up their shows to live broadcast. And the idea that 3-D will help Burberry aficionados who don’t have a seat allocation by the Chelsea College of Art’s catwalk to soak up every heady detail of, say, Bailey’s trench coat references, or to truly appreciate Emma Watson’s gamine talent for wearing sequins, makes almost perfect sense. Until, that is, you consider the glasses.’ Read the rest of the story at The Times online