New line takes responsibility for full product life cycle with end-of-life recycling program
LAS VEGAS – September 27, 2018 – Every year, the amount of discarded fishing nets and gear polluting our oceans grows by 640,000 tons. In an effort to help clean up our waters, Costa announces a new line of eyeglass frames that offer a sleek and ecologically sustainable frame using recycled nylon fishing nets: the Costa Optical Untangled Collection. The new frame line features recycled nylon from Bureo at the brow accents and temple sleeves over a streamlined stainless-steel chassis for a seamless modern look.
The new line continues Costa’s partnership with Bureo, a company working with fishing communities to recycle discarded fishing nets into a variety of quality products. In May, Costa released a limited edition of Untangled sunglasses, which also utilizes Bureo recycled nylon from discarded fishing nets as a key frame material.
Costa Optical Untangled frame styles also feature PLUSfoam® Hydrolite® rubber, which is also a recycled material. At the end of the product’s life, the entire frame can be shipped into the PLUSfoam organization to be recycled (PLUSfoam.com/reclaim) and includes PLUSfoam Hydrolite rubber on the temple tips. Like all Costa Optical cases, the soft pouches and cork cases for the Costa Optical Untangled Collection are fully biodegradable.
“For over 35 years, Costa has put protection of our waterways at the forefront of everything we do. We are further reinforcing that commitment constantly through our product options – now by following up our Untangled Collection of recyclable (and recycled) sunglasses with two ophthalmic eyeglass styles,” said John Sanchez, vice president of product design for Costa. “The Costa Optical Untangled Collection offers eyeglass wearers a trendy performance frame in materials that are ecologically responsible to wear, and we ask them to join our commitment to protect what’s out there.”
A classic rectangular eye shape, Untangled Collection 100 contrasts textured, recycled nylon on the brow bar and temples with three different colorways of the adjustable stainless steel metal bridge, lower rim and front temple. Each colorway features vibrant PLUSfoam Hydrolite rubber on the temple tips for a smooth look with hints of color. Colorway combinations include Matte Black metal with gray rubber temple grips; Shiny Brushed Light Gunmetal with royal blue rubber temple grips; and Matte Brushed Gold metal with burgundy rubber temple grips.
Untangled Collection 110 features a feminine cat eye shape accented on the upper brow line and temples with textured, recycled nylon from discarded fishing nets, as well as pops of color on the temple tips with textured PLUSfoam Hydrolite rubber. The rubber color reflects the Untangled Collection 100 by pairing with three different colorways of stainless steel metal on the bridge, lower rim and front of the temples, including Shiny Brushed Gold metal with teal rubber temple grips; Matte Brushed Rose Gold metal with red rubber temple grips; and Matte Brushed Light Gunmetal with royal blue rubber temple grips.
The new Costa Optical Untangled Collection styles will be available October 1.
Bio-Resin Demo Lens Program
In the optical world, the largest contributor to waste is the demo lenses which are traditionally manufactured from a petroleum base. As a part of Costa’s ongoing commitment to protecting its watery world, Costa will offer bio-resin demo lenses derived from corn starch made from plant products taro and maize for all new optical frames, including the new Costa Optical Untangled Collection.
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior sunglass lens technology and unparalleled frame fit and durability. Still hand-crafted today in Florida, Costa has created the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor water enthusiasts since 1983. Costa’s product portfolio now includes optical frames for men and women, reinforcing the company’s commitment to the optical channel. Costa’s pillars of protect, perform and explore are at the core of its growing cult-brand status, with roots starting among its tribe of dedicated fans who are passionate about spending time outdoors, in, on or around the water.
Honored by the industry as the leader in the 2017 EyeVote Social Purpose: Brand and Social Purpose: Company categories, Costa works hard to protect the oceans it calls home. Its commitment to sustainability is integral to the company’s vision, and this promise is inherent in every pair of Costas sold. By utilizing bio-based, eco-friendly resin in most of its nylon sunglasses and optical frames, Costa has greatly reduced their emissions and overall carbon footprint. Additionally, through programs like its Kick Plastic campaign, where the brand seeks to raise awareness about the growing plastic pollution problem threatening oceans worldwide to serving as a long-term partner to shark research organizations like OCEARCH, Costa encourages the protection of the Earth’s aquatic resources in any way they can.