DAYTONA BEACH, Fla. – September, 2017 – In the wake of the devastating impact of both Hurricane Harvey and Hurricane Irma, Costa committed to contributing 100 percent of the profits from orders placed during International Vision Expo West to the Red Cross hurricane relief efforts. Costa is based in Daytona Beach, Florida and employs over 250 people in one of the areas impacted by Irma.
In the aftermath of Hurricane Harvey, the Costa team rallied support for area first responders assembling hundreds of gear packs and working with Houston based customers to distribute to workers on the scene. In addition, over 20,000 T-shirts were sent to area shelters for those in need of basic supplies.
A multi-step relief plan is underway for those affected by Hurricane Irma. Members of the Costa team, including CEO Holly Rush, have remained in Florida during Vision Expo to assess the impact of the storm and mobilize efforts.
“Our Costa family extends from Texas to Florida, Georgia, South Carolina and the Caribbean islands – they have all faced a devastating blow these past few weeks. The impact was felt here at home as well as by thousands of our customers, reps, partners and loyal consumers. We will be there for all our communities as they rebuild,” said Rush. “Our efforts at Vision Expo were one way we can quickly rally together to bring help to where it’s needed most.”
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior sunglass lens technology and unparalleled frame fit and durability. Still hand-crafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor water enthusiasts since 1983. Costa’s recently expanded product portfolio now includes optical frames for men and women, reinforcing the company’s commitment to the optical channel. Costa’s pillars of protect, perform and explore, are at the core of its growing cult-brand status, with roots starting among its tribe of dedicated fans who are passionate about spending time outdoors, in, on or around the water.
Costa works hard to protect the oceans it calls home, and its commitment to sustainability is integral to the company’s vision and this promise inherent in every pair of Costas sold. By utilizing bio-based, eco-friendly resin in all of its nylon sunglasses and optical frames, Costa has greatly reduced their emissions and overall carbon footprint. Additionally, through programs like its Kick Plastic campaign, where the brand seeks to raise awareness about the growing plastic pollution problem threatening oceans worldwide to serving as a long-term partner to shark research organizations like OCEARCH, Costa encourages the protection of the Earth’s aquatic resources in any way they can.
For more information, contact 1-800-447-3700 or visit the company’s web site at costadelmar.com. Join the conversation on Facebook at facebook.com/costasunglasses, on Instagram @CostaSunglasses, or on Twitter @CostaSunglasses.