Proceeds of the game will benefit Optometry Cares – The AOA Foundation and Orbis International
Hauppauge, NY – August 2017 – Eyewear industry leader ClearVision Optical, in partnership with Optometry Cares – The AOA Foundation and Orbis International, will launch its Dilli Dalli branded mobile game, Red’s Journey, during Vision Expo West 2017. You can view the Video Trailer here on how it works.
Beginning Thursday, September 14, Red’s Journey will be available on the App Store and Google Play as a $0.99 download. Proceeds from each download will be donated to Optometry Cares – The AOA Foundation and Orbis International to further their missions of providing vision care in the United States and across the world.
“We’ve done much more than just create a video game for eyecare professionals to have in their waiting rooms,” says David Friedfeld, president of ClearVision Optical. “We’ve developed a really unique way for people to engage in vision-related philanthropy; it’s as simple as buying an app.”
Red’s Journey will be prominently featured in ClearVision’s Vision Expo West booth (#16087) in a classic arcade cabinet. Vision Expo attendees can play Thursday, September 14 through Saturday, September 16 during show hours. Prizes will be awarded daily to the winners of each difficulty level.
“We are excited about the launch of this engaging app,” says Dr. Allan Barker, president of Optometry Cares – The AOA Foundation. “We are deeply grateful to Clear Vision Optical for providing monetary support to our Foundation to enable us to expand our programs.”
“We are extremely grateful to ClearVision Optical for supporting our quest in ending avoidable blindness around the world,” says Paul Forrest, chief development officer at Orbis. “We’re excited about Red’s Journey and the new way it engages eyecare patients of all ages.”
An extension of the renowned Dilli Dalli brand, Red’s Journey stars the pediatric eyewear collection’s brand mascot, Red. Players are tasked with navigating Red through a series of obstacles and obtaining various power-ups to gain points and special abilities. The game features three difficulty levels, to appeal to eyecare patients of all ages.
See more at the DilliDalli Webpage:
View more at the YouTube trailer
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as BCBGMAXAZRIA, BluTech Eyewear, Ellen Tracy, IZOD, Jessica McClintock, Op, Revo, and Steve Madden. ClearVision’s house brands include Aspire Eyewear, ClearVision Collection, Dilli Dalli pediatric eyewear, DuraHinge, Junction City, PuriTi Titanium, and Red Raven. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 200 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.
About Optometry Cares®—The AOA Foundation
As optometry’s premier philanthropic and charitable organization, Optometry Cares–The AOA Foundation is committed to its mission – to expand eye care awareness, education and research and access to eye health and vision care to everyone in the United States in order to enhance human performance and quality of life. With strategic ties with the AOA, strong volunteer leadership and generous donors, Optometry Cares is able to manage three community health programs, VISION USA, InfantSEE, and Healthy Eyes Healthy Children;administer Optometry’s Fund for Disaster Relief; provide scholarship grants for educational assistance; and maintain the Archives and Museum for the optometric profession. To make a tax-deductible donation today, visit www.aoafoundation.org
Orbis is a leading global non-governmental organization that has been a pioneer in the prevention and treatment of blindness for over 30 years. Orbis transforms lives by delivering the skills, resources and knowledge needed to deliver accessible quality eye care. Working in collaboration with local partners including hospitals, universities, government agencies and ministries of health, Orbis provides hands-on ophthalmology training, strengthens healthcare infrastructure and advocates for making eye health a priority. Orbis operates the world’s only Flying Eye Hospital, a fully accredited ophthalmic teaching hospital on board an MD-10 aircraft. To learn more, please visit orbis.org.