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Raen – Inspired by the classics, handmade for today

Patricia is wearing "Musing", a fashion-forward and undeniably eye-catching flat-cat by Raen Eyewear, that shows riffs off mid-century design cues and unique shape applications....

Net Sunglasses Down Under

VisionDirect in Australia has partnered with the World Wildlife Fund to create ReefCyle Sunglasses from discarded ocean fishing nets. It is estimated that in...

Bentley 100th Anniversary Sunglasses

This summer, innovative technology and extraordinary materials combine to create a special collection of Bentley Eyewear in celebration of Bentley's 100th year. The Bentley Eyewear...

Artistic Commodities Made Into A Store

Turning banal, the ordinary, the predictable into art has been something we all marvel at and have for generations. Whether it is the soup...

Safilo Says Farewell To Dior

Safilo has announced that the license agreement for the Dior and Dior Homme collections of sunglasses and optical frames will end at its expiry...
Optical Business News Podcast

Optical Business News Podcast – Shane Baum

Daniel speaks with noted high society eye guy, Shane Baum, the founder and CEO of Baum Vision and Leisure Society.    

Marcolin Group and Adidas Announce Licensing Agreement

Marcolin Group, one of the worldwide leading companies in the eyewear sector, and adidas, a global leader in the sporting goods industry, have entered...

SportRx And Oakley Collaborate To Make Limited-Edition Flak 2.0 XL

SportRx, makers of custom prescription sport sunglasses and snow goggles for athletes, is proud to introduce the new limited-edition Oakley/SportRx Flak 2.0 XL. SportRx is...

Nirvan Javan & Beldona Make Summer Sexy

Good summer vibes with Nirvan Javan purist and elegant sunglasses and Beldona swimwear, leading Swiss company in the lingerie and swimwear sector. Nirvan Javan, an...

Boz Ilusion Wins Best Women Sunglass Frame

The BOZ ILUSION model was voted "Best Women Sunglasses Frame" at the International Optics Trophies in Monaco on May 21st. It is in the exceptional...

National Sunglasses Day Wins Gold in Bulldog PR Awards

The Vision Council’s National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category! The Bulldog PR Awards recognize outstanding...

Queen Victoria In Sunglasses

England has a wonderful history of eyewear and sunglasses. We recently interviewed two English rock stars with long family histories of creating eyewear for...
National Sunglass Day - June 27

National Sunglass Day Is June 27th

It seems like only yesterday most of us were ankle deep in snow and frigid temperatures and here we are just weeks away from...

Essilor Sun Solution Presents New Spring/Summer Sun Lens Collection

ESSILOR® SUN SOLUTION™, the Essilor® Group Division dedicated to sun plano lenses, is always at the forefront of the new trends! Once again, thanks...

Essilor Sun Partners With Scicon

ESSILOR® SUN SOLUTION™, the Essilor® Group division dedicated to sun plano lenses, is proud to announce its new partnership with SCICON, the leader in...

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