Fix Your Frickin’ Logo!

Sorry to yell. Please fix your frickin' logo? I love good logos. Growing up in the marketing world, it’s part of everything we do. A...

Internet Trends 2018

There are a handful of events that the technology world stops and takes notice of each and every year. There is Google’s I/O developer...

What Social Media Do Marketers Use?

Contrary to the rumors you may have heard, Facebook is far from dead. Despite all the troubles Facebook has faced recently with personal privacy...

Kill The Coupon

We have been clipping coupons in America since 1887. That's when Asa Candler had this new idea to boost sales by giving away a...

WestGroupe Launches Superflex Kids Campaigns

WestGroupe is pleased to introduce the launch of the Superflex kids 2018 advertising campaign “Express Your Colorful Self!” and Eyes on the Trends “Back to...

I Can Name That Tune In One Lawsuit

Over the years I have seen a variety of optical shop owners and managers ask each other what music they play in the stores....

What To Eyewear For National Gorilla Day On May 18

Many years ago in 2014 a fairly new company G-Seven Stars, created a bunch of fun animal sunglasses. I wish I had indulged myself...

Transitions Optical Launches Snapchat Try-on Experience

A how-to kit for eye care professionals will help them use the augmented reality lens experience with patients and customers. PINELLAS PARK, Fla., May 14,...

Push v Pull

No, this isn’t an upcoming Supreme Court case. This is about advertising and marketing. There are of course many ways to break down advertising...

To Do: Prepare For National Sunglass Day

In 2017 National Sunglasses Day Garnered 836+ Million Impressions, Surpassing 2016 586+ Million hits. Be sure to get in on this wonder marketing campaign! The...

Spring into Better Sales

Well, it's that time of year again. Although Mother Nature might not necessarily agree. Spring. When everything is fresh, and new again. Plants begin to peek...

Is The Better Business Bureau Still Relevant For ECP’s?

I’ve had plenty of customers ask whether they should become a member of the Better Business Bureau over the years. There was a time...

33 Transportation Themed Eyewear for National Transportation Week

There are different types of transportation: walking, skateboards, skis, skegways, motorcycles, bicycles, cars, trucks, go karts, golf carts, boats, wagons, airplanes, horses, camels, elephants,...

8 Denim Eyeglasses For Denim Day April 25

For over 18 years, Peace Over Violence runs a Denim Day in April for Sexual Violence Awareness Month. How and why this day came...

Lack Of Speed Kills…….Your Ranking

Google announced recently that they will start considering mobile speed in ranking websites. Starting in July of 2018, page speed will become a ranking...

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