Aspire Leaderboard June 19

Who’s Your Competition?

I was speaking with my mother yesterday about her eyes. She needs a new eye exam and having lost so much money in the...

Vision Care at Work

As those of us in the industry well know, a lot of people do not have an annual eye exam and many adults have never...

Retail Math for the Optical Retailer- Learn to Grow Your Businesss

True Story: Many years ago, I called an optometrist to ask if I could talk to him about his retail business. He very smartly...

Optical Buying Habits for Increased Profitability

Had an appointment at a busy, established office. As I was showing frames, both buyers were trying on each frame and remarking how it...

Office Makeover – Peter Perfect

Peter Perfect is a new reality show aimed at small businesses that are generally viable but struggling with an image problem. The show is...

‘Dust to Dollars’- Optical Promotions That Work

‘Every day I get out of bed, I think to myself, ‘How can I help this team win games.?’ Pat Williams One of the most...

39 Ways to Market Your Business

  Small business owners can easily get too involved in the day-to-day operations of their offices  to spend any time brainstorming marketing ideas or promotional...

Top 14 Ways to Increase Business by Word of Mouth

In these crazy times of merging, retailing, managed care and consumer disloyalty, the best and most cost efficient way an office can increase their...

The High Cost of Frame Returns

Being Able to Return Product is a given in the optical industry. It is the bane of every manufacturer's existence, leading to increased costs-...

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