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Fun and Easy Promotions – Get People in the Door

Do you dare to be different? Need to spice up your marketing? Need new patients? Need patients to come back? Why not try some...

Inventory Management- Analyze What is Selling

I don't know how many offices I have asked, how many frames a month do you sell? How many eye exams did you have?...

How to Upgrade Your Inventory mix

What! You Ask- now in these economic times- people are cutting back, they are not buying.... First- when talking about upgrading, it doesn't mean to...

Analyzing Your Product Mix- Keys to Successful Selling

I have never heard from any one office that they are happy with their product mix. I have heard, "I'm bored, how can I...

7 Tips To Maximize Optical Co-op Advertising

Beginning of the year- you have a marketing plan and a budget, hopefully you did not forget to consider Co-op Advertising as a way...

14 Merchandising Lessons From Apple

Sunday I went to my One on One class at the Apple Store. If you haven't been to an Apple Store, I highly recommend...

Eye Rewards and Optical Patient Loyalty

We received this email from a Doctor, (who shall not be named). He brought up a very interesting idea on patient loyalty. We are...

What’s in Your Swag Bag?

My dentist has the best Swag Bag. I leave with a personalized bag filled with goodies, toothbrush, floss, toothpaste and coupons! It makes me...

The Weekly Retail Experience

I don't subscribe to many online newsletters. The ones I do subscribe to are inspirational and have great usable information. One newsletter that I...

Can YouTube Help You?

Can Google and YouTube Help Retailers Download Profits? Friday November 14, 2008 Eye Boggling Stats 92 Million People Watch an average of 54.8 videos a year 75%...

Recycle Bank – An Opportunity to Earn Rewards

Does your office, strip center, building have a recycling program? Do you have to trudge all your recyclables off to a waste center? If...

Green and Save- Office Furniture

  True Confession- I am becoming obessed with free stuff. My friends all roll their eyes at me- but for some reason, I have to...

Recycling another Opportunity- Cell Phones

In these economical times, I am always looking for opportunities for the ECP to increase income, bring people into your office and provide needed...

Marketing Optical Products in a Bad Economic Climate

Savvy marketers can use any situation to advantage. Case in point, the latest milk mustache ad is featuring financial adviser Suze Orman and the...

Blogging For Dollars and Optical Patients

Many people have asked us what a blog is. A Blog is a journal kept on the internet. This journal is often updated daily and...

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