‘Dust to Dollars’- Optical Promotions That Work

‘Every day I get out of bed, I think to myself, ‘How can I help this team win games.?’ Pat Williams One of the most...

39 Ways to Market Your Business

  Small business owners can easily get too involved in the day-to-day operations of their offices  to spend any time brainstorming marketing ideas or promotional...

Top 14 Ways to Increase Business by Word of Mouth

In these crazy times of merging, retailing, managed care and consumer disloyalty, the best and most cost efficient way an office can increase their...

The High Cost of Frame Returns

Being Able to Return Product is a given in the optical industry. It is the bane of every manufacturer's existence, leading to increased costs-...

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