Aspire Leaderboard June 19

World Glaucoma Day – March 12

This is serving to remind you about World Glaucoma Day/ Week I went on their website and they had some great information on how to...

Happy Valentines Day- Seniors

We love getting these press releases- because they are great promotional opportunities for you. Today, many senior citizens have had their savings and retirement...

Why Optical Consumers Buy Online

After hearing from optical retailers and optical suppliers how much the Internet has effected their business, I thought I would do an article on...

Optical Industry Trends- Sustainability Wins-

  The Tree Hugger in me- is so happy to hear this reports. A.T. Kearney in his latest report announced that Sustainable companies are up...

Optical Darwinism Present With Excellence Or Perish

Bill Gerber is a regular reader of the Optical Vision Site blog and has written an article about the state of the industry and...

Kaiser Permanente to Green the Health Care Industry

This is an old article from 2007. What is interesting is Kaiser started Greening Health, way before it became the 'In Thing' to do....

State of the Optical Industry

We received a report from Vision Watch, stating the optical industry was down $500 Million in 2008. Vision Watch tracks and looks at the...

Consumer Spending Habits- Does This Affect The Optical Market?

Good News for Retailers- Competing in this market- Consumers are still buying! By Mike Duff "Just how consumers will respond to the economic downturn is...

Ebay -Friend or Foe for the Optical Professional?

Recently I was speaking with an optometrist, who for the first time mentioned the Internet was becoming competition. Lucky for him, it just started...

Discounting Private Pay Optical Patients

We received this email from an office about Private Pay and Discounts. It's a good question, and thought I would post some published and...

Mystery Shopping for the Eyecare Professional

From Wikipedia Mystery shopping or Mystery Consumer is a tool used by market research companies to measure quality of retail service or gather specific information about...

Creative Ways to Use Co-op Advertising for the Optical Professional

I did a post on Co-op Advertising. You might think it is not for you, but there are many creative ways to use Co-op....

Retail Owner’s Institute Resources For Eyecare Providers

I was researching facts and found this great retail website, Retail Owners Institute. The Retail Owners Institute® is a web-based resource at www.RetailOwner.com.  They consider...

Fun and Easy Promotions – Get People in the Door

Do you dare to be different? Need to spice up your marketing? Need new patients? Need patients to come back? Why not try some...

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