Aspire Leaderboard June 19

Demographic Changes in The USA

When was the last time your checked your area's demographics? Last Spring Pew Research came out with new 'Demographic Trends That Are Changing The...

Eyecare Professionals And B Corporations

This friend of mine called,  you gotta write about this.. B corps, it the hottest thing. He was impressed with the Fast Company article...

10 Retail Trends Of The Future

The last five years in retailing has been challenging. Optical retailing has it's own challenges, with brand licensing changes, the gap between wholesale and retail...

The Freebie Mentality

A patient walks in and asks if you 'Can just look at my eye'  'Can you fix my glasses', all with the expectation that...

Can Eyecare Be Saved?

Many of you are involved in a few Facebook Forums. On two of the forums, Alan Glazier (OD's on Facebook) and Scott Balestreri (Ask The...

Pantone Color Of The Year For 2016

Every year Pantone releases their color of the year. For 2016. Rose Quartz and Serenity. Two colors for the first time ever: demonstrating an inherent...

More Than 157 Million Americans Plan To Celebrate Halloween

The latest National Retail Federation’s Halloween Consumer Spending Survey, by Prosper Insights & Analytics reported that total spending on Halloween in 2015 should reach...

Abandoned Shopping Carts And Revenue

You may have put on a shopping cart or are thinking of putting on a shopping cart on your optical website. Perhaps after investigating...

Millennial Eyeglass Wearers Interested in Choice, Cultural-Sensitivity

PINELLAS PARK, Fla., Sept, 2015 – A new survey by Wakefield for Transitions Optical, Inc. reveals that the cultural diversity of the Millennial generation...

Eyewear Marketing Trend Report 2015

Over the last several months, we put together a list of Eyewear Companies both Wholesale, Retail and Online. While these are far from all...

The Future of Wearable Tech Infographic

The Future is now and wearable tech is the new frontier. It will change each of our lives, whether we like it or now,...

Purple Cows And Spa Days

We love it when one of our readers email us and Go Brilliant! Remember the Sacred and Purple Cow Story and then we did the infographic...

Capturing The Mens Eyewear Market

Last week we talked about Sacred and Purple Cows and does that apply to your Mens Eyewear Selection? Men are the smaller percentage of eyewear...

A Story Of Purple And Sacred Cows

Normally, I attend meetings and do a write up about what I learned. This year at the COLA (California Optical Lab Association) , Mike...

Consumer Electronics Market To Reach $223.2 Billion in 2015

By now, all of you have heard about wearable technology and smart glasses, smart contact lenses and maybe some of you are wearing smart...

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