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Green Buyers Grow As Economy Sinks

If you are interested in what the consumer is looking for, and what direction you could be heading your optical office- take a look...

Retail Trends: Socially Conscious Online Malls

For the last 5 years we have blogged on sustainability, giving-back and corporate philanthropy. We have covered the One-For One by first Toms and then Warby...

Optical Industry Trends- Sustainability Wins-

  The Tree Hugger in me- is so happy to hear this reports. A.T. Kearney in his latest report announced that Sustainable companies are up...

Is 1-800-Contacts Opening Their First Brick And Mortar Stores?

Is 1-800-Contacts going the road of Warby Parker? A new store concept 'powered by 1-800-Contacts' just opened their first Eyewear store called Lumen Optical...

Lioness The First To Get Contact Lens

18 month old Elsa a cataract ridden lioness in a zoo in Rome, is the first lioness to receive contact lenses after vet Nunzio...

Claw Money and Sunglass Hut Team Up- Virtual Eyewear

Graffiti artist Claw Money joined up with Sunglass Hut to create a new collection of sunglasses. The above style was launched at the Social...

What is OmniChannel Marketing?

You have most likely heard this term 'omni-channel marketing'.  So what is it and does it effect eyecare professionals? Omni Channel is defined as a multichannel...

Excellent Social Media Video: Babies Named Facebook And Twitter!

It was only four years ago that Shirley and I started this blog, opened a Facebook and Twitter account. When we first went out...

3D Eyewear and Multiple Eyewear Sales

Guest optical blogger Jeff LaPlante of Signet Armorlite and author of The Retail Jungle has much to say about 3D eyewear. Here is what...

Beam Me Up Doc; The Future of Your Practice Is On Your Wrist

The Future of Your Practice Is In Your Hands..Or On Your Wrist? I’m going to tell you a little story. It’s about the optical and...

State of the Optical Industry

We received a report from Vision Watch, stating the optical industry was down $500 Million in 2008. Vision Watch tracks and looks at the...

4 Eyecare Disruptive Scenarios

Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing...

Googling Consumer Eyecare Trends

We have done several posts on consumer trends, whether eyecare or not. Here is a fun little exercise to find out consumer eyecare trends...

What Consumer Reports Don’t Tell Prescription Eyeglass Wearers

I think it is very unfortunate that ConsumerReports.org focus so much on price rather than value. The most recent report on prescription eyewear continues to...

National Optometric Association and Transitions Optical Publish Insights from “Multicultural Millennial Matters”

PINELLAS PARK, Fla., December, 2016 – The National Optometric Association (NOA) and Transitions Optical Inc. have released an educational paper titled “Eyes on Millennials:...

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