Mobile Marketing For Eyecare Providers

The Mobile Movement  by Daniel Feldman The smartphone in your pocket or purse has radically changed how we think about communication and that change is...

Menswear Europe Shows – Eyewear Trends

The Menswear shows have been taking place recently in Europe. We like to check out Tommy Ton's street blog from style.com to see what...

10 Retail Trends Of The Future

The last five years in retailing has been challenging. Optical retailing has it's own challenges, with brand licensing changes, the gap between wholesale and retail...

Consumer Electronics Market To Reach $223.2 Billion in 2015

By now, all of you have heard about wearable technology and smart glasses, smart contact lenses and maybe some of you are wearing smart...

New Hospital Subscription Plan For Medical Protective Eyewear

This was a first as far as I know: VINO OPTICS ANNOUNCES HOSPITAL SUBSCRIPTION PLAN FOR MEDICAL PROTECTIVE EYEWEAR THAT ENHANCE VEIN DETECTION Hospitals can...

Is 1-800-Contacts Opening Their First Brick And Mortar Stores?

Is 1-800-Contacts going the road of Warby Parker? A new store concept 'powered by 1-800-Contacts' just opened their first Eyewear store called Lumen Optical...

Really Simple RSS..

Ever see this icon on a website or email and wonder what the heck it means? It means you don’t spend enough time online…or...

Claw Money and Sunglass Hut Team Up- Virtual Eyewear

Graffiti artist Claw Money joined up with Sunglass Hut to create a new collection of sunglasses. The above style was launched at the Social...

Consumer Trend Report 2011- eCommerce Hits $36 Billion

Consumer Trend Report Week continues on as how the consumer is shopping. Purchase, NY—For a holiday selling season that is expected to hit an all...

National Optometric Association and Transitions Optical Publish Insights from “Multicultural Millennial Matters”

PINELLAS PARK, Fla., December, 2016 – The National Optometric Association (NOA) and Transitions Optical Inc. have released an educational paper titled “Eyes on Millennials:...

What Did You Have For Breakfast?

We have posted on great opening lines in the past, but just learned a new one. Steven Newman on OD's on Facebook asks 'What...

Opportunities In Eyecare Via Eric White OD

Several weeks ago, I was having a conversation with Mark Becker of Precision Optical Lab San Diego about what trends he sees from a...

Online Eyewear Sales

Jamie Shyer of Zyloware chaired The Vision Council Frames Division Meeting a couple of weeks ago in Las Vegas and he did not waste...

The Freebie Mentality

A patient walks in and asks if you 'Can just look at my eye'  'Can you fix my glasses', all with the expectation that...

Green Buyers Grow As Economy Sinks

If you are interested in what the consumer is looking for, and what direction you could be heading your optical office- take a look...

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