Internet Trends 2018

There are a handful of events that the technology world stops and takes notice of each and every year. There is Google’s I/O developer...

Is 1-800-Contacts Opening Their First Brick And Mortar Stores?

Is 1-800-Contacts going the road of Warby Parker? A new store concept 'powered by 1-800-Contacts' just opened their first Eyewear store called Lumen Optical...

10 Retail Trends Of The Future

The last five years in retailing has been challenging. Optical retailing has it's own challenges, with brand licensing changes, the gap between wholesale and retail...

64% of Americans Would Rather Spend on Eating Out Than Eyecare

Only 20% Prioritize Eyecare Over Technology and New Clothes The majority of Americans prioritize eating out over spending money on eyecare, including appointments with eye...

Consumer Behavior Trends – Looking up for the Independent Eyecare Provider

We just attended The Vision Council’s “Trends in Vision Correction” meeting in New York with a presentation from Vision Stats Guru, Steve Kodey. The...

Automeyes: The Future For Eyecare Professionals

Last year I participated in a test market program for Automeyes and it is amazing and it worked. I took a selfie of myself...

What is OmniChannel Marketing?

You have most likely heard this term 'omni-channel marketing'.  So what is it and does it effect eyecare professionals? Omni Channel is defined as a multichannel...

Website Tracking; How Do You Know?

How do you know where you are going, if you don’t know where you’ve been? As I get the opportunity to talk to a...

4 Eyecare Disruptive Scenarios

Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing...

Eyecare Trends- Monocles The Hottest Eyewear Trend For Men

The  new hot trend for guys in the UK  monocles. A report from Mega Team Blogs: In fact, UK’s biggest eyewear chain, Vision Express, has...

Small Is The Next Big Story And Big Box Fatigue

I never go into malls and walk around and or shop. Why... they are boring, boring, boring. Same stores with the same merchandise I...

Nigel the Geico Gecko’s Eyeglasses – What Do They Tell Us?

I am curious about Nigel the Geico Gecko's eyeglasses. Does anyone recognize them? They are very eye catching and make him look quite intelligent...

Demographic Changes in The USA

When was the last time your checked your area's demographics? Last Spring Pew Research came out with new 'Demographic Trends That Are Changing The...

The Benefit of Benefit B Corporations

In these times of Fake News and that includes YELP, it comes as a relief when a company opts for total transparency. One can...

Retail and Politics; Should You Take A Stand?

Dan Feldman of DBA Designs asked on his Marketing Forum whether or not eyecare professionals should take a stand in their office. Over the...

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