64% of Americans Would Rather Spend on Eating Out Than Eyecare

Only 20% Prioritize Eyecare Over Technology and New Clothes The majority of Americans prioritize eating out over spending money on eyecare, including appointments with eye...

New Hospital Subscription Plan For Medical Protective Eyewear

This was a first as far as I know: VINO OPTICS ANNOUNCES HOSPITAL SUBSCRIPTION PLAN FOR MEDICAL PROTECTIVE EYEWEAR THAT ENHANCE VEIN DETECTION Hospitals can...

4 Eyecare Disruptive Scenarios

Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing...

The Benefit of Benefit B Corporations

In these times of Fake News and that includes YELP, it comes as a relief when a company opts for total transparency. One can...

Retail and Politics; Should You Take A Stand?

Dan Feldman of DBA Designs asked on his Marketing Forum whether or not eyecare professionals should take a stand in their office. Over the...

Automeyes: The Future For Eyecare Professionals

Last year I participated in a test market program for Automeyes and it is amazing and it worked. I took a selfie of myself...

National Optometric Association and Transitions Optical Publish Insights from “Multicultural Millennial Matters”

PINELLAS PARK, Fla., December, 2016 – The National Optometric Association (NOA) and Transitions Optical Inc. have released an educational paper titled “Eyes on Millennials:...

What is OmniChannel Marketing?

You have most likely heard this term 'omni-channel marketing'.  So what is it and does it effect eyecare professionals? Omni Channel is defined as a multichannel...

Is 1-800-Contacts Opening Their First Brick And Mortar Stores?

Is 1-800-Contacts going the road of Warby Parker? A new store concept 'powered by 1-800-Contacts' just opened their first Eyewear store called Lumen Optical...

Eyecare Trends Part 8: Made To Order Eyewear

We first reported back in 2014 Game Changing Eyewear Trends on the Personalization and Customization of Eyewear. Over the last several years, we have seen this...

Eyecare Curators Part 7: 23 Speciality Eyecare Products

As we continue to look at eyecare industry trends another area to re-examine is the Speciality Eyewear-Eyecare and Lens market. Speciality Eyecare-Eyewear is a...

Small Is The Next Big Story And Big Box Fatigue

I never go into malls and walk around and or shop. Why... they are boring, boring, boring. Same stores with the same merchandise I...

E- Commerce via Shopify

The headlines: Shopify IPO Soars; Co. Valuation at $1.89 Billion (2015).... yet another company that had not made a dime that is valued at over...

Demographic Changes in The USA

When was the last time your checked your area's demographics? Last Spring Pew Research came out with new 'Demographic Trends That Are Changing The...

Eyecare Professionals And B Corporations

This friend of mine called,  you gotta write about this.. B corps, it the hottest thing. He was impressed with the Fast Company article...

Must Read

WE DELIVER! 
Sign up to get  The Optical Vision Site delivered directly to your inbox!
Unsubscribe anytime. Your email address is never shared.

Enter your email address:

close-link
X