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Social Media Mishaps Your Eyecare Practice Can Learn From

I don't know about you, but after reviewing our Social Media program, it really occurred to me we didn't really do such a hot...

Top Five Website Trends For 2015

It’s the time of year we look back at the past year as we plan the upcoming year. What brands and products did you...

Measuring ROR: Return On Relationships

Over the years, businesses have measured results by ROI, return on investment. You invest $100 in advertising and due to that advertising you gain...

How To Use The New Analytics on Pinterest

If you are using Pinterest for your business, one of the most frustrating things was the analytics. How to read them, are you getting...

Improve your Eyecare Practice Site by Analyzing your Average Pages Per Visit

Google Analytics gives you lots of data about your website traffic. One important data point it does provide is "Average Pages Per Visit", which...

Using YouTube To Build Your Brand

Many eyecare offices and their vendors have a YouTube channel. While we all watch, many of us (including me) are challenged with getting fresh...

Social Media in Eye Care: 5 Reasons You Should be on LinkedIn

You may not have noticed, but recently LinkedIn added a new feature for Company Pages, called Showcase Pages. So how does this affect social...

Fabulous Facebook Patient Engagement Idea

We all know now about being Pet Friendly, people go everywhere with their animals these days.  That said, when I ran across a great...

The Skinny On Facebook Advertising

You’ve no doubt seen a big increase in the ads on your Facbook timeline. Facebook is capitalizing on the 1.3 billion people who access...

When Is The Best Time To Post on The Internet?

This came to us from our share tracker Add This, the best times to post on Social Media. Tuesdays @10 am on Linked In,...

Websites We Like: Edge Optics

There are always a lot of questions, of what to put on your website, how to get on page one of Google, what should...

Why Do I Need a Website Anyway?

Despite some opinions out there that suggest you don’t need a website for your Eyecare Practice, for most ODs, a website is an absolute...

Social Media Infographic

Anymore, it is not just about your website. It is about all forms of a presence on the internet, including social media. This info...

How Do I Know If My Website Is Working?

A subject that comes up frequently is how do you know if your website is working? How do you track and what are people...

WhatsApp With That?

I’m sure you read that Facebook recently purchased the mobile messaging app service WhatsApp for a paltry $19 billion, yes BILLION. So what is...

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