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Losing a Patient Is Too Expensive: Part 1

An awful thing has happened this month, we lost 3 subscribers, which is like losing 3 patients. You, like us, may have lost 3...

Using YouTube To Build Your Brand

Many eyecare offices and their vendors have a YouTube channel. While we all watch, many of us (including me) are challenged with getting fresh...

New and Now in Social Media

What’s new in social media? Everything. Here are some of the hottest trends, along with some tips on putting them into practice. MESSAGING Want to talk...

Eyecare Video Marketing: Create a Successful Video/Photo Shoot

Want to make sure your Eyecare Practice looks its best on camera? Well, you should want to, because as we mentioned in our last...

Losing A Patient Is Too Expensive: Part 2

Some of us thrive with data analysis, others just look blankly at a screen and feel this is tedious and time consuming. Bottom Line-...

Websites We Like: Jones And Co

Surfing on the web, we ran across this site, Jones and Co, styling opticians since 1989. What I loved about this site is the...

Why Do I Need a Website Anyway?

Despite some opinions out there that suggest you don’t need a website for your Eyecare Practice, for most ODs, a website is an absolute...

Top 10 Tips for Facebook Wall and Yelp Posts

As you know, or are learning, the way you engage with the outside world on your Facebook page has become a crucial component of any...

Eye Overheard on Twitter: Sunglasses

Apologies to LensChic (RIP) for her name.  I plugged in sunglasses on Twitter search.. What people say.... A reminder there is absolutely no privacy...

Free Seminar- How to Use Online Video for Marketing

I don't know if any of you attended the last HubSpot seminar on Social Media Marketing. I find these 1 hour webinairs excellent information...

The Benefits of Sharing: Top Shares Q1 2015

I admit, blogging can be a pain in the eyeballs.  One of the advantage of blogging is search engines love you.  Your content keeps...

How To Schedule Facebook Updates

Did you know you can schedule your posts in Facebook? This tool is a major time and headache saver.  For instance, when we did...

How Often Should I Change My Facebook Header?

I am going to preface this post, I am pretty much writing this for myself, because I wanted to know and our headers suck....

The New Face of Myspace

Remember Myspace? Remember when it was the king of social media? I know, I speak of it as if it was about the same...

Open Optical? Coming Soon To Facebook

Facebook has begun testing a new feature in conjunction with partner Open Table. Those of you who eat out a lot are probably familiar...

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