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As Seen On Twitter #Optometry #Barbie #Party

March 9 is National Barbie Day, yes, there is such a day and while we did our post on 11 Ways to Use The...

Websites 2016

2016 is here and if you have not updated your eyecare website in the last year.. you might think about it for 2016. We...

New Content Guidelines for Your Eyecare Practice

While the one thing that never changes in the world of online marketing is the importance of content (in fact, as the digital marketing...

Promoting Your Optical Business On Facebook

If you have ever wondered how to do Facebook advertising or even if it is really worth it. Results can be mixed unless you...

Importance Of Facebook Business Verification Badges 

Daniel Rostenne of Eye Care Pro has been writing about the business use of Facebook. His latest article is about the Facebook Business Verification...

Websites We Like : Eye See Euphoria

In my 35 years in this industry, I have run across only a few optometrists who love eyewear. When I say love eyewear, they...

Optician Videos: Eye Candy For The Eyes

Famous eyewear designer for many celebrities, including Elvis Presley and Elton John, John Cottam is owner of The Spectacle and has a superior selection!...

Meerkat v.s Periscope v.s Blab For Eyecare Professionals

There are a few new social media platforms that you can engage your customers in, Meerkat, Periscope, and Blab. While I have not participated...

Vision Expo Launches Online Community: VisionariesCommunity

Visionaries Community.com nurtures year-round dialogue for eyecare profession Norwalk, CT (September, 2015) —International Vision Expo & Conference, the leading eyecare tradeshow in the Americas, announces...

SEO And Eyecare Marketing

Getting found in search is becoming more and more of a challenge. Not everyone can be found on pages 1-3 without paying big bucks...

Websites We Like: Jones And Co

Surfing on the web, we ran across this site, Jones and Co, styling opticians since 1989. What I loved about this site is the...

Changes at Google That Might Affect Your Web Traffic

There have been a lot of changes at Google the past couple of weeks. The change that is most immediately relevant for your optometry...

How Dr. Silverman Celebrated National Pizza Day (2016

Absolutely loved this post by Eyecare 2020 in celebration of National Pizza Day. National Pizza Day is November 12 and National Cheese Pizza Day...

Ten Eyecare Ways To Have Fun With Photobombing

I watched a Celebrity Apprentice where the celebs had to do a PhotoBomb with HashTags for a promotion with Hawaiian Bread. I thought they...

Pinterest Adds One Click Browse To Shop Pin

For those who are using Pinterest, it has gotten easier to purchase through now called Buyable Pins. With these pins it will become easier...

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