Aspire Leaderboard June 19

Social Media Updates

One of my favorite sites to get updates on how to use Social Media is Social Media Examiner. (you can subscribe for free). A...

Social Media Eyes-Social Networks And Cyber Crime By Crystal

Social Networks and Cyber Crime As optical businesses begin to venture into social networking as a means of marketing their services and reaching out to new...

FREE Stuff-Translating Eyecare

We had a request from an optician in Paraguay to translate our blog into Spanish. We also have subscribers in Peru and Uruguay, Rumania...

Internet Basics For EyeCare Professionals By TotallyOptical.com

This week I had 3 phone calls from friends who asked me to 'set them up on Facebook' and Twitter, write blog articles for...

The New Face of Myspace

Remember Myspace? Remember when it was the king of social media? I know, I speak of it as if it was about the same...

10 Halloween Facebook Contests

Here it is again; customer engagement, the big buzz words of social media. Coming into one of the biggest global events of the year......

Competing With Internet Optical Companies

I am responding to a few conversations, that I have had over the last couple of weeks with eyecare providers about Internet competition. The...

What Color Is Your Website?

I hate, hate, hate black background websites and I can predict 100%, that the person who designed or OK'd the website was a man....

7 Pieces of Advice to Ignore In Your Optical Social Media Campaign

This is great advice and thought we would pass it on from VisionWeb.  With the rise of social media, more and more businesses in the...

Eye Fancy It! New Social Site For Selling Eyewear

A new start up called The Fancy has taken the online selling of designer goods- eyeglasses to a new level. Taking the concept of...

A Facebook Disaster

"You don't drown by falling in the water; you drown by staying there." - Edwin Louis Cole Social media is a great way for retailers...

Putting Your Eye Care Practice on Facebook by Transitions

Cathy recently wrote about the importance of social media in her article Managing Your Online Reputation and we talked about the social media education...

The Value Of Twitter Lists

A recent discussion with Optical Women came up about Twitter and Twitter Lists. A Twitter List is a way for you to categorize/ group...

Social Media Cheat Sheet For ECP’s

OK... I lied. There are no different sizes for social media sites for ECP's than there are for any other person or business. This social...

Eyecare Websites We Like-Gents Breakfast

Our attention to Gents Breakfast was brought to us by Pat Tovas at Baum Vision. He started talking about this re-made out of a...

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