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Eye Care About Contests On Facebook

One of the most common questions we get asked is what to post on Facebook, how to get 'Likes' or Friends. One of the...

Pin It Again Sam

We've spoken of the social media network Pinterest several times over the years. In fact, we wrote about Pinterest way back in what seems...

New and Now in Social Media

What’s new in social media? Everything. Here are some of the hottest trends, along with some tips on putting them into practice. MESSAGING Want to talk...

National Sunglass Day On Twitter In 2016

National Sunglass Day is a huge event not just for eyecare professionals. Consumers got a chance to show off their shades, optical industry professionals...

Your Guide to Creating the Best Optical Social Media Post

Perfecting your social media game can prove to be quite the challenge at times. We know that your eyecare practice keeps you extremely busy and that...

Optical Online Reputation Management For Beginners

One of the things that we learned at Vision Expo, that all of us are feeling our way through social media and internet usage-...

Produce Inspired Shades Promo

As we all seek to learn how to engage online, I think we can learn from those those are successful at it. One company...

Websites 2016

2016 is here and if you have not updated your eyecare website in the last year.. you might think about it for 2016. We...

Eye Share- What Do We Put On Facebook?

The other day, I was speaking with an optometrist office manager about their Facebook page. They weren't getting any LIKES and didn't quite know...

Do Likes And Followers Equate Sales Success?

Just when you think you have your Facebook Likes rocking and rolling, you look at your competition and choke. Do not lose heart,  Likes...

Promoting Your Optical Business On Facebook

If you have ever wondered how to do Facebook advertising or even if it is really worth it. Results can be mixed unless you...

Can YELP Help? Grow Your Optical Business

I'm online alot, doing research, trying to come up with ways to help you grow your optical business. Another great source is YELP. "Yelp...

How Do I Know If My Website Is Working?

A subject that comes up frequently is how do you know if your website is working? How do you track and what are people...

We’re Number 3- Can We Get To 10? Page Ranking

As Americans we are obsessed with being number one. From football to baseball, basketball to hockey, we want our teams to be number one....

Using Pinterest For Eyecare Business

Dan Feldman wrote about Pinterest several weeks ago and now Pinterest seems to be the hot new topic for Social Media. Meanwhile, while at...

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