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National Sunglass Day on Facebook In 2016

Just in case you are getting the importance of National Sunglass Day and the great opportunity it affords eyecare professionals, we thought we would...

National Sunglass Day On Twitter In 2016

National Sunglass Day is a huge event not just for eyecare professionals. Consumers got a chance to show off their shades, optical industry professionals...

Do Likes And Followers Equate Sales Success?

Just when you think you have your Facebook Likes rocking and rolling, you look at your competition and choke. Do not lose heart,  Likes...

What Color Is Your Website?

I hate, hate, hate black background websites and I can predict 100%, that the person who designed or OK'd the website was a man....

Dealing With Multiple Facebook Pages

Here are a few Facebook dilemnas that came up a few months ago on one of the forums:  1.) What to do if you have...

How People Are Using Pinterest

This is an interesting discussion on how to use Pinterest. We use it like a file cabinets with over 120 different boards. I noticed...

How To Get Followed On Social Media

As we all prepare for 2017, one issue that we should be reviewing and evaluating is Social Media Marketing. I thought this was interesting...

Healthy Vision Tip: Wear Sunglass Video

Sunglasses are a great fashion accessory, but their most important job is to protect your eyes from the sun's ultraviolet rays. This nice video...

10 Halloween Facebook Contests

Here it is again; customer engagement, the big buzz words of social media. Coming into one of the biggest global events of the year......

Online Reviews: The New Marketing Currency

Eyecare Pro has a monthly e-blast on on EyeCare Practice of the Month. August was about successful ways to incorporate and use online reviews...

HashTags Do’s And Don’ts

Twitter started the Hashtag phenom back in 2007. It took awhile to catch on, now hashtags are cropping up everywhere and can be annoying...

Buying Social Media Cred

I think most of us know we can't trust all YELP reviews. In fact if you are a true cynic you probably don't trust most...

The “Google Partner” Scam

I don't know about you, but over the last 6 months, I have had a number of calls from Google. While I deleted them,...

Pinterest or Facebook Advertising?

There is much talk about Facebook advertising and very little talk about Pinterest advertising. With the mobile ad market expected to more than triple...

The Value Of Twitter Lists

A recent discussion with Optical Women came up about Twitter and Twitter Lists. A Twitter List is a way for you to categorize/ group...

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