Dealing With Multiple Facebook Pages

Here are a few Facebook dilemnas that came up a few months ago on one of the forums:  1.) What to do if you have...

How People Are Using Pinterest

This is an interesting discussion on how to use Pinterest. We use it like a file cabinets with over 120 different boards. I noticed...

How To Get Followed On Social Media

As we all prepare for 2017, one issue that we should be reviewing and evaluating is Social Media Marketing. I thought this was interesting...

Healthy Vision Tip: Wear Sunglass Video

Sunglasses are a great fashion accessory, but their most important job is to protect your eyes from the sun's ultraviolet rays. This nice video...

10 Halloween Facebook Contests

Here it is again; customer engagement, the big buzz words of social media. Coming into one of the biggest global events of the year......

Online Reviews: The New Marketing Currency

Eyecare Pro has a monthly e-blast on on EyeCare Practice of the Month. August was about successful ways to incorporate and use online reviews...

HashTags Do’s And Don’ts

Twitter started the Hashtag phenom back in 2007. It took awhile to catch on, now hashtags are cropping up everywhere and can be annoying...

Buying Social Media Cred

I think most of us know we can't trust all YELP reviews. In fact if you are a true cynic you probably don't trust most...

The “Google Partner” Scam

I don't know about you, but over the last 6 months, I have had a number of calls from Google. While I deleted them,...

Pinterest or Facebook Advertising?

There is much talk about Facebook advertising and very little talk about Pinterest advertising. With the mobile ad market expected to more than triple...

The Value Of Twitter Lists

A recent discussion with Optical Women came up about Twitter and Twitter Lists. A Twitter List is a way for you to categorize/ group...

Maria Pribis OD Launches Ocular Prime Online Eyecare Resource

Dr. Maria Pribis launched OcularPrime.com, an informative eye care resource that educates about new vision technologies, treatments, nutrition, and product reviews. “My goal is to provide...

As Seen On Twitter #Optometry #Barbie #Party

March 9 is National Barbie Day, yes, there is such a day and while we did our post on 11 Ways to Use The...

Websites 2016

2016 is here and if you have not updated your eyecare website in the last year.. you might think about it for 2016. We...

New Content Guidelines for Your Eyecare Practice

While the one thing that never changes in the world of online marketing is the importance of content (in fact, as the digital marketing...

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