Aspire Leaderboard June 19

Social Media Eyes By Crystal- Social Media Terminology

For those people who are new to social media, or for those who are trying to decide if it is right for them some...

Competing With Internet Optical Companies

I am responding to a few conversations, that I have had over the last couple of weeks with eyecare providers about Internet competition. The...

Where to Post What…and When

I have given up trying to figure out when to post on which platform. Basically have set up a system of posting and a...

What Color Is Your Website?

I hate, hate, hate black background websites and I can predict 100%, that the person who designed or OK'd the website was a man....

Open Optical? Coming Soon To Facebook

Facebook has begun testing a new feature in conjunction with partner Open Table. Those of you who eat out a lot are probably familiar...

Optical Facebook Fans – Meet Iris from the OpticalVision Site

Over the last few years the growth of internet marketing, specifically social media and search engine optimization has accelerated. We are continuing to focus...

Can YouTube Help You?

Can Google and YouTube Help Retailers Download Profits? Friday November 14, 2008 Eye Boggling Stats 92 Million People Watch an average of 54.8 videos a year 75%...

Facebook V.S Google Searches: The Battle Continues

There has been a bit of talk about the coming Facebook Graph Search feature now in Beta testing. We were lucky enough to be...

EyeOverheard On The Forums; You Tube Videos for Advertising

Apologies again to LensChic for stealing their name.  A question was asked: Do You Use You Tube For Advertising? Nathan Bonilla-Warford I try to do...

Facebook Ad Term Word Glossary Infographic

Have you contemplated advertising on Facebook, we have, but if you are like us.. what does all that verbiage mean? What campaign should you...

Google + Local For Optometrist; Video by Jeff Uhrmacher OD

From YouTube: Dr. Jeff Uhrmacher and if you want more patients in your practice and want to take your business to a whole different...

100 Million Twitter Users: By The Numbers

Some of you may have read our Twitter Story and may be wondering alittle bit more about Twitter. It is rare to find numbers...

Losing A Patient Is Too Expensive: Part 3

You have probably heard the term, Keywords many times over the last year. A keyword in very simplistic terms is the word(s) that you...

Is Texting the New Eyecare?

It's already happening- patients are starting to text their doctors for a quick diagnosis. Wall Street Journal- Jane Rust woke up early one day last...

How To Do Keyword Research For SEO

One of our favorite social media gurus that we listen and subscribe to is HubSpot. One of the biggest issues today is how to...

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