Competing With Internet Optical Companies

I am responding to a few conversations, that I have had over the last couple of weeks with eyecare providers about Internet competition. The...

Optimizing Your Optical Website- Google Analytics- Traffic Sources

Part 2 - Follow up on Google Analytics Optimizing Your Website On your Dashboard (Home Page) on the Left Sidebar is a category- Traffic Sources....

As Seen On Twitter #Optometry #Barbie #Party

March 9 is National Barbie Day, yes, there is such a day and while we did our post on 11 Ways to Use The...

Eyecare Websites We Like- Ballard Vision Associates

This weeks review of optical websites is a little more traditional in nature, Nashville optometrist, Ballard Vision Associates (Alan Ballard OD) First the site...

Pros And Cons Of Using Pinterest For Eyecare Business

We have written quite a bit on Pinterest for several reasons- 1.) It's the hottest social media platform right now 2.) Studies are saying...

#HashTags For #Eyecare #Professionals

The use of Hashtags has grown. Eyecare Professionals can take advantage of hashtags in many ways via Facebook, Instagram, Pinterest and of course Twitter. You...

FREE Stuff- Grade And Rate Your Website/Blog

There are a number of ways to look at a website. As we've discussed before, you have at least two main audiences, both looking...

Lentes de Gafas, Como Las Hacen? Marketing To Hispanics

Translated I think, as How do Make Spectacle Lenses. Where I got this video- Facebook. I was being interviewed the other day about my course...

Pissed Off Consumer Site- Double Check Your Reputation

Another rating/ complaint site to check out is Pissed Off Consumer- will these sites ever end?  I wonder if the people who complain are...

The Importance of Content Marketing

A couple of years ago.. the big announcement was BLOGGING was dead... come to find out Blogging is more important today than it is...

Cool Blog by Dickson Chen O.D.

We have been writing about websites, blogs, google, analytics and techno driven tools to help you reach a wider audience to increase your business....

Eye-Tube-Burrows and Mr. Franks Optical Ad

Burrow's & Mr. Frank's Optical, in Little Rock, Arkansas, has a wide selection of designer eyeglass frames, like the ones you see in movies...

Promoting Vision Care on Facebook

As social media is becoming more and more prevalent for promoting business it is important to understand how it can work for promotion vision...

Social Media Cheat Sheet For ECP’s

OK... I lied. There are no different sizes for social media sites for ECP's than there are for any other person or business. This social...

What Color Is Your Website?

I hate, hate, hate black background websites and I can predict 100%, that the person who designed or OK'd the website was a man....

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