Facebook 2018 – The Sky Is Not Falling

To listen to some eyecare professionals talk about the new changes Facebook is making to the site’s timeline, you would think the world is...

#HashTags For #Eyecare #Professionals

The use of Hashtags has grown. Eyecare Professionals can take advantage of hashtags in many ways via Facebook, Instagram, Pinterest and of course Twitter. You...

Social Media Cheat Sheet For ECP’s

OK... I lied. There are no different sizes for social media sites for ECP's than there are for any other person or business. This social...

What Social Media Do Marketers Use?

Contrary to the rumors you may have heard, Facebook is far from dead. Despite all the troubles Facebook has faced recently with personal privacy...

Transitions Optical Launches Snapchat Try-on Experience

A how-to kit for eye care professionals will help them use the augmented reality lens experience with patients and customers. PINELLAS PARK, Fla., May 14,...

Using Pinterest As A Resource

First, you do not have to be on Pinterest to use it as a resource. You can access almost anyone's boards at any time....

Sheryl Sandberg Cites Eyewear Startup from Bangalore

In a recent Facebook post while launching WhatsApp Business, Sheryl Sandberg, the COO of Facebook, cited an optical startup from Bangalore by the name of Glassic....

Optical Online Reputation Management For Beginners

One of the things that we learned at Vision Expo, that all of us are feeling our way through social media and internet usage-...

Where to Post What…and When

I have given up trying to figure out when to post on which platform. Basically have set up a system of posting and a...

The Ultimate Guide to Instagram Hashtags For the ECP

Guess what, Zyloware is now writing a blog and the blog has great information such as this helpful hashtag guide. There’s no denying that Instagram...

10 Halloween Facebook Contests

Here it is again; customer engagement, the big buzz words of social media. Coming into one of the biggest global events of the year......

National Sunglass Day on Facebook In 2016

Just in case you are getting the importance of National Sunglass Day and the great opportunity it affords eyecare professionals, we thought we would...

Eye Care About Contests On Facebook

One of the most common questions we get asked is what to post on Facebook, how to get 'Likes' or Friends. One of the...

Websites 2016

2016 is here and if you have not updated your eyecare website in the last year.. you might think about it for 2016. We...

Facebook Stories And Eyecare Professionals

Facebook announced last week that Facebook Stories will soon be made available to all Pages, meaning brands as well as people.  Facebook Stores have yet...

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