Transitions Optical Launches Snapchat Try-on Experience

A how-to kit for eye care professionals will help them use the augmented reality lens experience with patients and customers. PINELLAS PARK, Fla., May 14,...

Social Media Cheat Sheet For ECP’s

OK... I lied. There are no different sizes for social media sites for ECP's than there are for any other person or business. This social...

Facebook 2018 – The Sky Is Not Falling

To listen to some eyecare professionals talk about the new changes Facebook is making to the site’s timeline, you would think the world is...

Sheryl Sandberg Cites Eyewear Startup from Bangalore

In a recent Facebook post while launching WhatsApp Business, Sheryl Sandberg, the COO of Facebook, cited an optical startup from Bangalore by the name of Glassic....

Facebook Stories And Eyecare Professionals

Facebook announced last week that Facebook Stories will soon be made available to all Pages, meaning brands as well as people.  Facebook Stores have yet...

Where to Post What…and When

I have given up trying to figure out when to post on which platform. Basically have set up a system of posting and a...

The Ultimate Guide to Instagram Hashtags For the ECP

Guess what, Zyloware is now writing a blog and the blog has great information such as this helpful hashtag guide. There’s no denying that Instagram...

New and Now in Social Media

What’s new in social media? Everything. Here are some of the hottest trends, along with some tips on putting them into practice. MESSAGING Want to talk...

Produce Inspired Shades Promo

As we all seek to learn how to engage online, I think we can learn from those those are successful at it. One company...

#nationaleyewearday is June 6

Zyloware invites all eyecare professionals and eyewear enthusiasts to join us on Tuesday, June 6th 2017 in celebration of the 2nd Annual National Eyewear Day. For anyone...

National Sunglass Day on Facebook In 2016

Just in case you are getting the importance of National Sunglass Day and the great opportunity it affords eyecare professionals, we thought we would...

National Sunglass Day On Twitter In 2016

National Sunglass Day is a huge event not just for eyecare professionals. Consumers got a chance to show off their shades, optical industry professionals...

Do Likes And Followers Equate Sales Success?

Just when you think you have your Facebook Likes rocking and rolling, you look at your competition and choke. Do not lose heart,  Likes...

What Color Is Your Website?

I hate, hate, hate black background websites and I can predict 100%, that the person who designed or OK'd the website was a man....

Dealing With Multiple Facebook Pages

Here are a few Facebook dilemnas that came up a few months ago on one of the forums:  1.) What to do if you have...

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