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Google Focus: Smart Phones-Need Mobile Friendly Websites

It’s no secret that we live in a mobile world today. Most of us feel naked without our smart phone by our side. It’s...

Op-Ed: Monopolies And Evil Empires

'There is no karmic law that dictates your business will succeed if others fail, so why not just wish them well and get on...

Eyewear Curators Part 4: Ethical Fashion

As consumers start to Green Up they are spending more on Ethical Shopping. For them it makes sense to Look Good, Feel Good and...

10 Ways To Compete Against Amazon

So much screaming against online retailers and companies such as Warby Parker, but never once has anyone screamed about the biggest elephant in the...

Eyecare Trends: Membership Subscription Shopping

For years consumers have gotten used to membership shopping: Credit Cards, Travel, Cost-Co and Amazon Prime. Consumers in the U.S. hold 3.3 billion memberships in...

Small Is The Next Big Story And Big Box Fatigue

I never go into malls and walk around and or shop. Why... they are boring, boring, boring. Same stores with the same merchandise I...

Marketing Opportunities: Creating by Curating

Long ago in the days of yore, people were lucky to even have eyeglasses. Eyewear was sold by roving peddlers and jewelers. There were...

10 Online Selling Strategies For Eyecare Professionals

Shamir had some fantastic selling online strategies for eyecare professionals if you choose to get into the online retail arena. Online can complement in-store, for...

Shark Shack Sunglasses

Are their optical companies with Shark names? We found one in Florida, Shark Shack Sunglasses who has one review.

Freemonium Benefits

We are becoming a Freemonium culture. Who doesn't want FREE stuff! When we go to the dentist, they give us a dental kit and...

Loved This Appointment Reminder

Many of you are probably already using a text appointment reminder program. My dentist uses Smile Reminder (Solution Reach) and they just started doing...

Step By Step Guide To Building Your Eyecare Brand

There are many factors involved in brand building and it is probably one of the hardest things to do, staying focussed on your business,...

Marketing Tips From JINS Marketing Mavens

Every year I wait for the next big thing from JINS. If you don't know JINS or haven't visited the USA Flagship store in...

Seen On Facebook: Eyecare Professionals Giving Back

We love these stories and if we see them, we will share them. It is not just online and wholesale companies that give back,...

Six Tips For Marketing For Eyewear On CatWalks

Throughout the course of the year, designe's launch their collections: Spring -Summer, Fall -Winter, Ready to Wear (RTW) for both spring and summer, pre...

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