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Annual Report 2017: Subscription Eyewear-Contact Lens Boxes

Subscription Boxes-Membership-Loyalty programs are on the rise. Think Amazon Prime, Netflix, REI, Cost-Co, Sams and Blue Apron. Entrepreneur, Fortune, Forbes and Retail Wire have...

Tracking Sales Per Square Foot

The standard of any business, especially a retail business is the tracking of sales per square foot. This is also the easiest retail math...

16 Ways To Get Rid Of Old Eyeglasses

We had an email come in which asks us this pretty important question on how to get rid of old frames. Frames that have...

8 Gift Certificate Ideas

If you have been shopping lately, what stands out is the amount of Holiday goods already on the floors. In a recent survey of...

17 e-tail Eyecare Entrepreneurs

At one time Selling online- or e-commerce was tantamount to being ostracized from eyecare professionals. One of the first big e-tail eyewear online, framesdirect.com...

5 Retail Industry Trends For 2014

We posted on our Top Trends for EyeCare Professionals and we ran across a post by Bob Phibbs in which he talks about 23...

How to Ensure Accessibility for Every Online Audience

We are so focussed on eyewear and vision that we might tend to forget other impaired audiences that also go online and need eye...

Should You Use An E-Commerce Website Builder?

I have been surfing the web for the continuing research as to who sells online and why many eyewear wholesalers are starting to sell...

Pop-up Optical Stores

You have probably noticed "pop-up stores" as they have been seen more and more since the economic downtown. "What is a a pop up...

Buying Local: Optical Companies in San Diego

Over the last several years much attention has been given to buying local or shop small. There are many reasons for this: Shopping locally helps...

Winning Optical Retail Strategies

Eric Geiger owner/partner of Styleyes, Sacramento CA was our grand prize winner for “Helpful Comments”. We liked Eric’s market positioning – it is very...

The Great Online Eyewear Debate: Chapter 5

Another debate on one of the Forums was about online eyewear and pricing. As a retailer, did you know that you could compete against online...

Rent A Sunglass- An Opportunity For Eyecare Professionals

How many times has a customer wanted a pair of sunglasses or even eyewear for a special event or  just to look cool in...

Buying Local- Europtics Shows Us How They Market

American Express Open conducted a study of 600 retail small business owners and managers on Buying Local. The goal was to get  impressions of whether...

Store Within A Store Merchandising Trends 2017

What is a store within a store or shop within shop concept? You may not realize this but you see them all the time:...

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