Aspire Leaderboard June 19

Eyecare Store Within An Eyecare Store Concept

What is a store within a store concept? You have seen it, walk into any grocery store and you can see Starbucks, Florist, Balloons,...

5 Retail Industry Trends For 2014

We posted on our Top Trends for EyeCare Professionals and we ran across a post by Bob Phibbs in which he talks about 23...

8 Gift Certificate Ideas

If you have been shopping lately, what stands out is the amount of Holiday goods already on the floors. In a recent survey of...

Will Smart Glasses Change The Way We Shop?

Over the last 30+ years in this business, there have been many 'trends' that eyecare professionals have ignored as 'it won't effect' them. Think...

Should You Use An E-Commerce Website Builder?

I have been surfing the web for the continuing research as to who sells online and why many eyewear wholesalers are starting to sell...

Tracking Sales Per Square Foot

The standard of any business, especially a retail business is the tracking of sales per square foot. This is also the easiest retail math...

16 Ways To Get Rid Of Old Eyeglasses

We had an email come in which asks us this pretty important question on how to get rid of old frames. Frames that have...

Pop-up Optical Stores

You have probably noticed "pop-up stores" as they have been seen more and more since the economic downtown. "What is a a pop up...

Rent A Sunglass- An Opportunity For Eyecare Professionals

How many times has a customer wanted a pair of sunglasses or even eyewear for a special event or  just to look cool in...

The Great Online Eyewear Debate: Chapter 5

Another debate on one of the Forums was about online eyewear and pricing. As a retailer, did you know that you could compete against online...

Buying Local: Optical Companies in San Diego

Over the last several years much attention has been given to buying local or shop small. There are many reasons for this: Shopping locally helps...

How to Ensure Accessibility for Every Online Audience

We are so focussed on eyewear and vision that we might tend to forget other impaired audiences that also go online and need eye...

17 e-tail Eyecare Entrepreneurs

At one time Selling online- or e-commerce was tantamount to being ostracized from eyecare professionals. One of the first big e-tail eyewear online, framesdirect.com...

Quora Curated Answers to Eyewear Questions

A site that shows up frequently on page 1 of google is Quora. Quora is a question-and-answer website where questions are created, answered, edited...

Winning Optical Retail Strategies

Eric Geiger owner/partner of Styleyes, Sacramento CA was our grand prize winner for “Helpful Comments”. We liked Eric’s market positioning – it is very...

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