The Vision Council’s Eyecessorize Releases Fashion Eyewear Trend Kit 2017

Alexandria, VA (February, 2017) - The Vision Council’s Eyecessorize fashion eyewear campaign will release its spring/summer 2017 trend kit to hundreds of fashion and...

Signet Armorlite Launches KODAK Lens Location in St. Louis

CARLSBAD, CA (February, 2017) -- Signet Armorlite, Inc. announces the next strategic phase of its US retail initiative with the launch of KODAK Lens|...

Ask The Lab Guy: The #1 Way To Get Word Of Mouth Referrals

Some of you may know Scott Balestreri either as the owner of Bad Ass Optical Lab or as the Facebook owner/admin of Ask The...

2020 OnSite: An Emerging Business Model

CHICAGO, IL  2020 On-site, the only company bringing state-of-the-art mobile vision centers on-site to businesses expanded to Chicago, enabling employees to get a comprehensive...

10 Musts For Brick And Mortar Eyecare Stores

Most brick and mortar stores are struggling with gaining customers and loyalty. Eyecare professionals are not the exception: Contact Lenses, Eyewear and Sunglasses are...

Eyecare-Eyewear Trends: Flat Fee Pricing

Flat Fees have been around for years. In the days of yore flat fees were usually equated with Discounters and Frame and Lens packages...

Responding To A New Reality: Luxottica x Essilor

As we all know, the viral news of the day-week was the Essilor and Luxottica merger-buy-out. I don't really think it came as a...

To Do: Make Your Website Mobile Friendly

At the end of each year we revisit over 1000 websites to update our information. I don't even want to tell you how many...

Store Within A Store Merchandising Trends 2017

What is a store within a store or shop within shop concept? You may not realize this but you see them all the time:...

Quora Curated Answers to Eyewear Questions

A site that shows up frequently on page 1 of google is Quora. Quora is a question-and-answer website where questions are created, answered, edited...

Should You Offer ‘Made In’ Information?

I was reading this article on Retail Wire that said Fashion e-sites should offer ‘Made In’ info just like stores 'Pure play e-tailers typically have...

The Future of Eyecare And RFID

You may have heard the term RFID before and now you might be thinking what does this have to do with eyecare? A lot...

Google Focus: Smart Phones-Need Mobile Friendly Websites

It’s no secret that we live in a mobile world today. Most of us feel naked without our smart phone by our side. It’s...

Op-Ed: Monopolies And Evil Empires

'There is no karmic law that dictates your business will succeed if others fail, so why not just wish them well and get on...

Eyewear Curators Part 4: Ethical Fashion

As consumers start to Green Up they are spending more on Ethical Shopping. For them it makes sense to Look Good, Feel Good and...

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