Aspire Leaderboard June 19

Webrooming Vs Showrooming

The tides have changed.. the consumer seems to be leaning toward Web-rooming v.s Show-rooming. What's the dif? Showrooming is when the consumer comes in the...

Optical Retailing – Europtics Secrets to Success

We recently discovered that one of the most successful optical retailers in the U.S., Europtics, is a fan or The Optical Vision Site.com. As...

Dealing With Cell Phones And Patients

I can't believe I actually did this.. if you know me, half the time, I leave my cell phone at home. I was at...

Future Of Eyecare- Trying On Eyeglasses On OnLine

We have posted many articles about the future dispensing of eyewear. From point and click technology and smart phone technology that allows you to...

The Vision Council’s Eyecessorize Releases Fashion Eyewear Trend Kit 2017

Alexandria, VA (February, 2017) - The Vision Council’s Eyecessorize fashion eyewear campaign will release its spring/summer 2017 trend kit to hundreds of fashion and...

Loved This Appointment Reminder

Many of you are probably already using a text appointment reminder program. My dentist uses Smile Reminder (Solution Reach) and they just started doing...

Doggles Optician Story Makes It Around The World

Several years ago we wrote about Doggles, sunglasses for Dogs and believe it or not, there are optical professionals selling Dog Sunglasses in their office. When...

Share The Love: Plume Paris Eyewear Launches ‘Let Love Take Over”

During this time of uncertainly, war, taxes and political shenigans, it is so wonderful to hear good stories, stories of Love, stories that give...

EyeStar TV – Eyecare Marketing For Today and Tomorrow

I am a firm believer in digital signage for the eyecare office. In the everyday running of the office, sometimes you...

21 Mobil-Eyez EyeCare Professionals

In our busy world today, it seems to be harder to get motivated to set an eye appointment. The hassle of parking and traffic,...

How To Make Your Eyecare Office A Meaningful Brand

As eyecare professionals, business owners and managers, it pays to watch what is happening on the consumer level and sustainability is where it's at....

Mobile Me MD- Omar Awad MD’s iPad App

We all know about mobile marketing, we know it's coming up and a few eyecare providers have taken the leap to mobile marketing. The...

Competing Against Online Contact Lens Retailers

One of the ways you can compete against online retailers is the use of digital signage. EyeStar TV has opened up a YouTube Account...

Who’s Your Competition?

The eyewear industry is expected to reach $136 billion by 2021 according to Euromonitor. That includes eyewear, sunglasses, accessories and readers.  2017 was a year...

VisionWeb’s Uprise Is First Cloud Based EHR With Meaningful Use Certification

Austin, TX – October, 2013 – VisionWeb, the leading provider of technology solutions in the eyecare industry, announced that Uprise, its cloud-based practice management...

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