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Small Is The Next Big Story And Big Box Fatigue

I never go into malls and walk around and or shop. Why... they are boring, boring, boring. Same stores with the same merchandise I...

Optical Goods Stores- Inventory Turnover Trends

The Retail Owners Institute is a fantastic site that any retail owner (including optical stores) can use to manage for FREE their offices. The...

Eye Rewards and Optical Patient Loyalty

We received this email from a Doctor, (who shall not be named). He brought up a very interesting idea on patient loyalty. We are...

Eighteen Eyewear Entrepreneurs

The problem with doing only one eyecare list for 'Entrepreneur Day' is many get missed out. The eyecare offices that are doing 'lenses only',...

Eyecare Trends- Vending Machines

Several Years ago we did a post on Eyeglass Vending Machines, due to a company called Opti-Vend, a vending machine company that will allow the consumer...

Eyecare Retail Strategies: Five Buy Local Signs We Love

Coming into the biggest shopping days of the year and the consumer is shopping online. How can you stand out in a sea of...

Webrooming Vs Showrooming

The tides have changed.. the consumer seems to be leaning toward Web-rooming v.s Show-rooming. What's the dif? Showrooming is when the consumer comes in the...

Who’s Your Competition?

The eyewear industry is expected to reach $136 billion by 2021 according to Euromonitor. That includes eyewear, sunglasses, accessories and readers.  2017 was a year...

Will Smart Glasses Change The Way We Shop?

Over the last 30+ years in this business, there have been many 'trends' that eyecare professionals have ignored as 'it won't effect' them. Think...

Optical Profitability-Sales Per Square Foot

Total Net Sales ÷ Square Feet of Selling Space = Sales per Square Foot of Selling Space You are renting a 1000 square foot space...

Tracking Sales Per Square Foot

The standard of any business, especially a retail business is the tracking of sales per square foot. This is also the easiest retail math...

Eyecare Store Within An Eyecare Store Concept

What is a store within a store concept? You have seen it, walk into any grocery store and you can see Starbucks, Florist, Balloons,...

Annual Report 2017: Subscription Eyewear-Contact Lens Boxes

Subscription Boxes-Membership-Loyalty programs are on the rise. Think Amazon Prime, Netflix, REI, Cost-Co, Sams and Blue Apron. Entrepreneur, Fortune, Forbes and Retail Wire have...

The 7 P’s Of Marketing For Eyecare Professionals

We ran across this old post from 2010 and it serves to remind us, that despite all the new technology, despite social media, the...

Eyecare-Eyewear Trends: Flat Fee Pricing

Flat Fees have been around for years. In the days of yore flat fees were usually equated with Discounters and Frame and Lens packages...

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