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Eyecare Trends: Online Companies One For One Business Model

We first wrote about Warby Parker Eyewear back in April of 2010. Warby Parker did not start the One For One Give Back Trend,...

Eye Rewards and Optical Patient Loyalty

We received this email from a Doctor, (who shall not be named). He brought up a very interesting idea on patient loyalty. We are...

Top 10 Ways To Combat Showrooming

Showrooming is a new word- and pretty much what it means- a consumer comes in the store takes a picture, goes home and buys...

Optical Goods Stores- Inventory Turnover Trends

The Retail Owners Institute is a fantastic site that any retail owner (including optical stores) can use to manage for FREE their offices. The...

Small Is The Next Big Story And Big Box Fatigue

I never go into malls and walk around and or shop. Why... they are boring, boring, boring. Same stores with the same merchandise I...

Doggles Optician Story Makes It Around The World

Several years ago we wrote about Doggles, sunglasses for Dogs and believe it or not, there are optical professionals selling Dog Sunglasses in their office. When...

Eighteen Eyewear Entrepreneurs

The problem with doing only one eyecare list for 'Entrepreneur Day' is many get missed out. The eyecare offices that are doing 'lenses only',...

Eyecare Retail Strategies: Five Buy Local Signs We Love

Coming into the biggest shopping days of the year and the consumer is shopping online. How can you stand out in a sea of...

The 7 P’s Of Marketing For Eyecare Professionals

We ran across this old post from 2010 and it serves to remind us, that despite all the new technology, despite social media, the...

Eyecare Trends- Vending Machines

Several Years ago we did a post on Eyeglass Vending Machines, due to a company called Opti-Vend, a vending machine company that will allow the consumer...

Optical Profitability-Sales Per Square Foot

Total Net Sales ÷ Square Feet of Selling Space = Sales per Square Foot of Selling Space You are renting a 1000 square foot space...

Webrooming Vs Showrooming

The tides have changed.. the consumer seems to be leaning toward Web-rooming v.s Show-rooming. What's the dif? Showrooming is when the consumer comes in the...

Who’s Your Competition?

The eyewear industry is expected to reach $136 billion by 2021 according to Euromonitor. That includes eyewear, sunglasses, accessories and readers.  2017 was a year...

Annual Report 2017: Subscription Eyewear-Contact Lens Boxes

Subscription Boxes-Membership-Loyalty programs are on the rise. Think Amazon Prime, Netflix, REI, Cost-Co, Sams and Blue Apron. Entrepreneur, Fortune, Forbes and Retail Wire have...

Eyecare Store Within An Eyecare Store Concept

What is a store within a store concept? You have seen it, walk into any grocery store and you can see Starbucks, Florist, Balloons,...

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