Eighteen Eyewear Entrepreneurs

The problem with doing only one eyecare list for 'Entrepreneur Day' is many get missed out. The eyecare offices that are doing 'lenses only',...

Eye Rewards and Optical Patient Loyalty

We received this email from a Doctor, (who shall not be named). He brought up a very interesting idea on patient loyalty. We are...

Who’s Your Competition?

The eyewear industry is expected to reach $136 billion by 2021 according to Euromonitor. That includes eyewear, sunglasses, accessories and readers.  2017 was a year...

Small Is The Next Big Story And Big Box Fatigue

I never go into malls and walk around and or shop. Why... they are boring, boring, boring. Same stores with the same merchandise I...

Eyecare Trends- Vending Machines

Several Years ago we did a post on Eyeglass Vending Machines, due to a company called Opti-Vend, a vending machine company that will allow the consumer...

Eyecare Retail Strategies: Five Buy Local Signs We Love

Coming into the biggest shopping days of the year and the consumer is shopping online. How can you stand out in a sea of...

Will Smart Glasses Change The Way We Shop?

Over the last 30+ years in this business, there have been many 'trends' that eyecare professionals have ignored as 'it won't effect' them. Think...

Webrooming Vs Showrooming

The tides have changed.. the consumer seems to be leaning toward Web-rooming v.s Show-rooming. What's the dif? Showrooming is when the consumer comes in the...

Optical Profitability-Sales Per Square Foot

Total Net Sales ÷ Square Feet of Selling Space = Sales per Square Foot of Selling Space You are renting a 1000 square foot space...

Annual Report 2017: Subscription Eyewear-Contact Lens Boxes

Subscription Boxes-Membership-Loyalty programs are on the rise. Think Amazon Prime, Netflix, REI, Cost-Co, Sams and Blue Apron. Entrepreneur, Fortune, Forbes and Retail Wire have...

Eyecare-Eyewear Trends: Flat Fee Pricing

Flat Fees have been around for years. In the days of yore flat fees were usually equated with Discounters and Frame and Lens packages...

Eyecare Store Within An Eyecare Store Concept

What is a store within a store concept? You have seen it, walk into any grocery store and you can see Starbucks, Florist, Balloons,...

Tracking Sales Per Square Foot

The standard of any business, especially a retail business is the tracking of sales per square foot. This is also the easiest retail math...

How to Ensure Accessibility for Every Online Audience

We are so focussed on eyewear and vision that we might tend to forget other impaired audiences that also go online and need eye...

16 Ways To Get Rid Of Old Eyeglasses

We had an email come in which asks us this pretty important question on how to get rid of old frames. Frames that have...

Must Read

FREE DELIVERY! 
Sign up to get  The Optical Vision Site delivered directly to your inbox!
Unsubscribe anytime. Your email address is never shared.

Enter your email address:

close-link