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21 Mobil-Eyez EyeCare Professionals

In our busy world today, it seems to be harder to get motivated to set an eye appointment. The hassle of parking and traffic,...

Annual Report 2017: Subscription Eyewear-Contact Lens Boxes

Subscription Boxes-Membership-Loyalty programs are on the rise. Think Amazon Prime, Netflix, REI, Cost-Co, Sams and Blue Apron. Entrepreneur, Fortune, Forbes and Retail Wire have...

Should You Partner With A Social Media Influencer?

3 Benefits of Partnering with a Social Media Influencer to Grow your Business Influencer marketing is one of the fastest growing methods to capture an...

6 Steps To Evaluating Vintage Eyewear

Over the years quite a few consumers have asked us about vintage eyewear. Most common questions: Do we buy vintage eyewear and how much is...

The Vision Council Eyecessorize Fall Winter 2017 Trends

Alexandria, VA (July, 2017) –The Vision Council’s Eyecessorize fashion eyewear campaign will release its fall/winter 2017 trend kit to more than 400 fashion, health...

Learning To Love The Hate

“People hate as they love, unreasonably.” ― William Makepeace Thackeray  If you follow some of the online optical forums you see Optometrists and Opticians complain about customer...

Tips on Dealing With Customer Complaints

We all have customer service horror stories, don’t we? We do our best to meet and exceed expectations, but mistakes happen. Nobody likes to...

Cases For Causes Marketing For Eyecare Professionals

There are a few 'big' optical companies that I think eyecare retailers can learn alot from. One company is Jins! (Marketing Lessons From Jins)....

Is that Online Eyewear Company Legitimate?

I attended an Earth Day event and a local San Diego online clothing company with bamboo sunglasses had a booth. Looking at the bamboo...

Buying Local: Optical Companies in San Diego

Over the last several years much attention has been given to buying local or shop small. There are many reasons for this: Shopping locally helps...

TO DO: Travel in A Box Merchandising

We are coming into vacation season and this is the time to put together 'Travel In A Box' display for your patients. Set up...

12 Eyecare Retailers Making A Spectacle of Themselves

Over the years quite a few eyecare retailers have approached their optical business with a different set of eyes: Yogurt Shops, Art Shows, Pop...

17 Reasons To Stock Children’s Sunglasses

We run this updated Kids Sunglass post every year about the importance of Kids Sunglasses.(for those who think, didn't I read this before?) Why?...

ClearVision Launches Dilli Dalli Adventure Game AT VEE17

Hauppauge, NY – March 2017 – ClearVision Optical will debut its newest initiative at Vision Expo East, Dilli Dalli Presents: Red’s Adventure, a mobile...

Optical Vendors And Eco- Reusable Bags

What is heartening to see is how many optical vendors are offering Eco Totes and reusable bags as part of their brand building and...

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