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The Vision Council Makes Commitment to Increase Eye Exams

The Vision Council's Board of Directors has decided to support the Think About Your Eyes campaign with a $2 million annual commitment for a...

Think About Your Eyes Partners with State Optometric Associations

New State Leadership Program Expands Nationwide Practice Locator Enrollment  Alexandria, VA (March, 2015) – Think About Your Eyes (TAYE), a national public awareness campaign aimed...

Wayback Wednesday: Bizarre Destination Spots To Lure Trade

We have been harping about making your eyecare office into a destination spot. Just to let you know the concept of destination spots is...

New Bilingual Pocket Card Helps Ease Communication Barriers From Transitions

Side-by-Side English and Spanish Tool Overviews New Transitions Signature Adaptive Lens Technology and Educates on Options for Recognizing that language barriers can often pose as...

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