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Retail Math for the Optical Retailer- Learn to Grow Your Businesss

True Story: Many years ago, I called an optometrist to ask if I could talk to him about his retail business. He very smartly...

Optical Buying Habits for Increased Profitability

Had an appointment at a busy, established office. As I was showing frames, both buyers were trying on each frame and remarking how it...

The High Cost of Frame Returns

Being Able to Return Product is a given in the optical industry. It is the bane of every manufacturer's existence, leading to increased costs-...

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