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Free Stuff- Figuring Out Your ROI on Optical Patients

I pulled out this old information I had on Customer Complaints. (Optical patients)  This is old information came from TARP Worldwide I would probably...

Eyeglasses and Contact Lenses Consumer Study

Last year, a major research company conducted a consumer survey on eyeglasses and contact lenses and I would like to share some of the...

Why Optical Consumers Buy Online

After hearing from optical retailers and optical suppliers how much the Internet has effected their business, I thought I would do an article on...

Ebay -Friend or Foe for the Optical Professional?

Recently I was speaking with an optometrist, who for the first time mentioned the Internet was becoming competition. Lucky for him, it just started...

Discounting Private Pay Optical Patients

We received this email from an office about Private Pay and Discounts. It's a good question, and thought I would post some published and...

Mystery Shopping for the Eyecare Professional

From Wikipedia Mystery shopping or Mystery Consumer is a tool used by market research companies to measure quality of retail service or gather specific information about...

Retail Owner’s Institute Resources For Eyecare Providers

I was researching facts and found this great retail website, Retail Owners Institute. The Retail Owners Institute® is a web-based resource at www.RetailOwner.com.  They consider...

Inventory Management- Analyze What is Selling

I don't know how many offices I have asked, how many frames a month do you sell? How many eye exams did you have?...

How to Upgrade Your Inventory mix

What! You Ask- now in these economic times- people are cutting back, they are not buying.... First- when talking about upgrading, it doesn't mean to...

Analyzing Your Product Mix- Keys to Successful Selling

I have never heard from any one office that they are happy with their product mix. I have heard, "I'm bored, how can I...

Eye Rewards and Optical Patient Loyalty

We received this email from a Doctor, (who shall not be named). He brought up a very interesting idea on patient loyalty. We are...

What’s in Your Swag Bag?

My dentist has the best Swag Bag. I leave with a personalized bag filled with goodies, toothbrush, floss, toothpaste and coupons! It makes me...

The Weekly Retail Experience

I don't subscribe to many online newsletters. The ones I do subscribe to are inspirational and have great usable information. One newsletter that I...

Marketing Optical Products in a Bad Economic Climate

Savvy marketers can use any situation to advantage. Case in point, the latest milk mustache ad is featuring financial adviser Suze Orman and the...

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