Aspire Leaderboard June 19

Eye Care and Cause Related Marketing

Cause Related Marketing  (CRM) is a very powerful tool in business and in which increasingly more companies  and non- profits are leveraging . Not...

Eye-Care Profitability- Affiliate Marketing

Before I start on this subject, I want to stress that 1.) It is important to sell your optical products and services that you...

Online Mark-Down Calculator- Free Stuff

One of my favorite sites is About. If you are looking for retail information, they have everything! One of the great tools they offer is...

Increase Sales with an Eyecare Sales Room

'Learn the magic of creating traffic stopping stores, stores that help create compelling and distinctive experiences for the customer. Like the experience of entering...

Optical Marketing- Hispanic Eyecare

I read this article Focusing on Hispanic Eyecare (from Peter Kehoe OD) and began thinking about where do the Hispanics go to get their eyes...

Optical Profitability-Sales Per Square Foot

Total Net Sales ÷ Square Feet of Selling Space = Sales per Square Foot of Selling Space You are renting a 1000 square foot space...

EyeCare-Face to Face Networking

Despite all the Social Media-eye-zing -face to face person networking is crucial to the success of your optical office. Meeting new people is productive and...

Optical Inventory Management- Inventory Turns

Probably one of the most frustrating and irritating things about running your own business is inventory control. How much do you carry, how do...

Professional Courtesies and Discounting

Question #2 from one of our Subscribers: How do other owners handle the issue of professional or neighboring business discounts? I've been told that I am...

Humorous Ways to Deal with Recession Fears

A great article in the Sunday San Diego Union was talking about the creative and fun ways businesses are coming up with in dealing...

Optical Profitability- Appointment Setting

Do you focus on getting and tracking appointments? Having a full appointment book should guarantee a measure of success and profitability in an office....

New Optical Patient Capture and Acquisition Program

This new product introduced at the Greater New York Dental Meeting will help dentists reach the YouTube generation. They offer both video and text-...

Standing Out From Your Optical Competition

Making yourself different from the competition is all about managing customers expectations and giving them not only what they expect and a little extra....

Online Eyeglass Retailer Reviews

Now that we know that 42% of people go online to research optical services. Want to know how the online eyewear retailers stack up in...

Optical Profitability- Booking Vision Appointments

Are You Booked all day with eye exams or vision appointments? Do you and your staff focus on getting vision appointments? Having appointments means...

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