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Free Stuff From Google- Mapping Eyecare Offices

Both Shirley and I try to take advantage of everything we can Free from Google. We use email, Docs, Calendar, Analytics, Feedburner (subscription) and...

Understanding Our Celebrity Craving and Celebrity Eyewear Need

I read a great article by Neal Gabler in Newsweek last month  about understanding our craven celebrity culture. It is interesting and we need to...

Optical Frame Pricing – OVS Readers’ Comments

One of our favorite features of blogging is the immediate interaction it allows with the readers. However, as we have new posts every day...

Rent A Sunglass- An Opportunity For Eyecare Professionals

How many times has a customer wanted a pair of sunglasses or even eyewear for a special event or  just to look cool in...

Comments about Flex Spending Accounts for Optical

Last week I did a post on Year End Financial Check List which included Flex Spending. Our regular optical blog  contributor, Jamie Hansel sent...

EyeStar TV – Eyecare Marketing For Today and Tomorrow

I am a firm believer in digital signage for the eyecare office. In the everyday running of the office, sometimes you...

Cost Reductions and Brand Identity Top Reasons for Going Green

Retailers rate cost reductions and brand identity to consumers as the top motivations for adopting more environmentally sound practices, according to a recent survey...

Eyecare Profitability- Sales Per Transaction

Normally I love 'Out Of The Box' thinking, but when looking to increase your sales and profitability, 'Look Inside Your Box'. As we come...

Maximize Profits-Eyecare Demographics

One of the things that is very important to know for any retailer is demographics. Population, average age, buying power, kids and income. These...

Loss Leader Pricing- Eyecare Profitability

If you have ever wondered how an office can sell an eyecare product below wholesale? Chances are they are employing Loss Leader Pricing to...

Jamie Hansel Optical Rep Talks Frame Pricing

I recently did a post about Frame Pricing, "Eyewear Merchandising Tips From the Field #2 Frame Pricing" and Jamie Hansel wrote quite a lengthy and...

Transitions Introduces Eye Care Communication Guide

We have subscribers from all over the world,  more than 80 different countries which is why we have the Google Translator feature on our...

What Are Others Saying About You and Your Eyecare Services?

In today's world nothing spreads faster than bad news! I cannot tell you how many complaints about doctors we see on our google alerts....

Shamelessly Plugging Your Business

The first thing in shamelessly plugging your business is to check your wallet or purse to see that you have a stack of business...

Zenni Optical And The Eyecare Professional

Can $8.00 frame and lens packages be quality? This subject came up with 2 of our sponsor labs, who had both ordered from Zenni...

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