dba leaderboard

Optical Retailing – Europtics Secrets to Success

We recently discovered that one of the most successful optical retailers in the U.S., Europtics, is a fan or The Optical Vision Site.com. As...

Mystery Shopping for the Eyecare Professional

From Wikipedia Mystery shopping or Mystery Consumer is a tool used by market research companies to measure quality of retail service or gather specific information about...

Should You Sell on Amazon And eBay?

It's a war out there for online shoppers. Amazon, Google's Buy Now, Zappos, eBay, Shopperrunner, Alibaba, Shopify.... Guess who seems to be winning.. Amazon! Amazon...

We’re On The Eve Of Disruption

My favorite speaker at the Vision Council meeting was this guy Fred Dust from a company called ideology He spoke about disruption, which really got...

Optical Goods Stores- Inventory Turnover Trends

The Retail Owners Institute is a fantastic site that any retail owner (including optical stores) can use to manage for FREE their offices. The...

Could You Handle 5000 New Optical Customers?

I ask the question "could you handle 5000 new optical customers?" because I just read an article about Groupon and how some retailers struggle...

Three Keys To Marketing Healthcare Online

I thought this was interesting statistics on marketing for Health Care Online. Of note is the top searched medical terms, which the number one...

Doggles Optician Story Makes It Around The World

Several years ago we wrote about Doggles, sunglasses for Dogs and believe it or not, there are optical professionals selling Dog Sunglasses in their office. When...

Seen On Facebook: Eyecare Professionals Giving Back

We love these stories and if we see them, we will share them. It is not just online and wholesale companies that give back,...

EyeXam: Mobil-eyez Your Practice!

“Hang on doc, let me just finish this text”.  Sound familiar?  Texting, checking in on Facebook, and even taking phone calls in the middle...

Balancing Retail Inventory: Making Friends With Clearance

Since March is Spring Cleaning Month.. This is a good time to clean out the closet and get rid of old products. I know...

TO DO: Prepare For Small Business Saturday Nov. 28th 2015

Small Business Saturday racked up sales of $14,300,000,000 on Saturday November 29, 2014. That is an average of $162 per shopper. Eye Care Professionals...

Eye-Care Profitability- Affiliate Marketing

Before I start on this subject, I want to stress that 1.) It is important to sell your optical products and services that you...

A Review of Inventory Management Basics

Over the last 35+ years, the question has come up over and over about inventory management. For managers, owners and buyers it is important...

The Largest Niche Market In The World-Eyecare Marketing

I just had a DUH moment! We are always looking for ways the eyecare professional can segment their practice and appeal to specific demographics...

Must Read

FREE DELIVERY! 
Sign up to get  The Optical Vision Site delivered directly to your inbox!
Unsubscribe anytime. Your email address is never shared.

Enter your email address:

close-link