Do Your Eyeglasses Give You a Muffin Top?

Maybe eyeglasses don't create an actual "muffin top" but there are millions of sore ears, headaches, rubbed noses and wonky ill-fitting eyeglasses which are...

What is Responsive Design? How Does That Effect Me?

A great article from Daniel Rostenne of EyeCare Pro that explains the difference between Responsive Design and Mobile Site.  Eye didn't know this did you? Responsive...

The Vision Council’s Eyecessorize Releases Fashion Eyewear Trend Kit 2017

Alexandria, VA (February, 2017) - The Vision Council’s Eyecessorize fashion eyewear campaign will release its spring/summer 2017 trend kit to hundreds of fashion and...

Thanks But No Thanks

So, looking through one of the optical forums the other day I came across this posting. The name of the author shall remain anonymous,...

Losing A Patient Is Too Expensive; Part 5

Eye care providers can drill down to their local sources even. Go to the Map Overlay and click your state. Your local 'geo locator'...

Don’t Forget To Get Listed – Think About Your Eyes Coalition

As part of Social Media and eyecare retail strategy,  it is important to be listed in legitimate sites such as Think About Your Eyes....

Eyecare Store Within An Eyecare Store Concept

What is a store within a store concept? You have seen it, walk into any grocery store and you can see Starbucks, Florist, Balloons,...

Inventory Management Part 9: Increasing Transactions And Inventory Mix

Now what? You have determined what is on your frame board by retail price point, but what is actually selling? Hopefully you can do this...

Clients v.s Patients Is There a Difference?

Recently I was asked what makes me more successful as an Optician. In pondering that question, I believe it comes down to how I...

Standing Out From Your Optical Competition

Making yourself different from the competition is all about managing customers expectations and giving them not only what they expect and a little extra....

Winning The Jackpot (Candle)

Over the holidays I got together with the All About Vision folks, Liz Segre and Ron Walker. Liz surprised me with a Prize Candle. I...

Halloween Tricks, Treats And Customer Engagement 

Halloween is big business. According to the National Retail Federation, 158 million people will be celebrated Halloween in 2013. Total spending on the holiday is...

Hukkster Notifies Online Shoppers When Things Go On Sale

This can be good or bad for eyecare retailers. Launching this Fall is an app Hukkster, that will notify you when your favorite items...

Who’s Your Competition?

The eyewear industry is expected to reach $136 billion by 2021 according to Euromonitor. That includes eyewear, sunglasses, accessories and readers.  2017 was a year...

21 Mobil-Eyez EyeCare Professionals

In our busy world today, it seems to be harder to get motivated to set an eye appointment. The hassle of parking and traffic,...

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