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97 Vision Charities Around The World

Every couple of years, we update our Vision Charity listings. There are hundreds that probably should be included in this list including local charities....

The Optical Business News Podcast – Nikki Griffin

Daniel speaks with Nikki Griffin the owner of Of EyeStyles Optical and Boutique about starting and running your own optical shop.     EyeStyles Website

Comments about Flex Spending Accounts for Optical

Last week I did a post on Year End Financial Check List which included Flex Spending. Our regular optical blog  contributor, Jamie Hansel sent...

A Stunning Stand-Out In a Sea Of Retro

Several months ago, I attended at Bartenderette/ Breast Cancer event. This was a contest of bartenders and how fast and accurate they could pour...

FREE Webinair- Press Releases

Our favorite Hub Spot is having a FREE Webinair on Press Releases: Did you know press releases sent on weekends get more views than releases...

Indie? Luxury? Exclusive? Internet Free?

Several weeks ago on one of the forums an Optical Shop asked about 'indie frame brands'. As the  thread(s) went back and forth about...

Share The Love: Plume Paris Eyewear Launches ‘Let Love Take Over”

During this time of uncertainly, war, taxes and political shenigans, it is so wonderful to hear good stories, stories of Love, stories that give...

Tips on Dealing With Customer Complaints

We all have customer service horror stories, don’t we? We do our best to meet and exceed expectations, but mistakes happen. Nobody likes to...

The Terrible Two Stars

I was contacted by one of our clients recently about a poor review they recently received on Yelp, asking what we could do to...

Cost Reductions and Brand Identity Top Reasons for Going Green

Retailers rate cost reductions and brand identity to consumers as the top motivations for adopting more environmentally sound practices, according to a recent survey...

Transitions Optical Refreshes “What to Expect” Brochure Series

PINELLAS PARK, Fla., Jan, 2013 – Continuing to support eyecare professionals in their efforts to educate culturally diverse patients about their unique eye health...

The Great Online RX Debate: Chapter 1

We are starting ebook on dealing with the issue of: online RX's, I bought my eyewear online, I want my PD, do I have...

TO DO: Order Gift Cards

Going into heavy gift season, (December) back to back with Valentines Day (Feb) Gift cards can add additional sales to your bottom line. We...

Pharmacist For The Eyes?

'Pharmacist For The Eyes?' Last week in The Optical Business News podcast (click here to listen!), Daniel and I were talking about...well, we talked about...

Inventory Management 12- How Much Understock Should I Carry?

This question came up a few months ago about understock. Our first response is how much understock you carry can depend on inventory turn...

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