Aspire Leaderboard June 19

Social Media-Eyez- Why Mobile Matters

Just when you think you have the world figured out, it all changes. For years I've been working with ECP's to not only have...

Should You Buy Eyeglass Close Outs?

The subject came up on one of the forums about buying closeouts. Close outs are frames or accessories, that companies are phasing out of...

Not So Opti-Fun: Workplace Eye Injuries Infographic

Via Nanofilm: According to the Centers for Disease Control, workplace eye injuries send 300,000 people to the emergency room every year, and the number...

Halloween Tricks, Treats And Customer Engagement 

Halloween is big business. According to the National Retail Federation, 158 million people will be celebrated Halloween in 2013. Total spending on the holiday is...

Doggles Optician Story Makes It Around The World

Several years ago we wrote about Doggles, sunglasses for Dogs and believe it or not, there are optical professionals selling Dog Sunglasses in their office. When...

EyeCare Pro x ClearVision Optical Launch Marketing Program For ECP’s

Hauppauge, NY – June 2014 –  EyeCarePro and ClearVision Optical have teamed up to provide Eye Care Professionals a unique opportunity to learn about an...

What is Street Wear+Hip Hop Wear? Teen Spending

Streetwear as not to be confused with Hip Hop wear is pretty much what the title says, clothing and accessories worn on the street....

Eye Travel: Opportunities For Eye Care Professionals

After reading about the most lost items, eyeglasses from people who travel and coming into travel season, these are all opportunties for eyecare providers....

Why We Don’t Sell Eyewear Online

We often write about if you can't beat them, join them in selling eyewear online. I love this why we don't see eyewear online...

Orange You Glad You Picked The Right Case?

Some friends of mine shared this photo on Facebook recently talking about reusing vendor fixtures. What a perfect example of what not to do....

Referral Program Ideas for Managing Eye Care Patients

Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While many people...

Your Eye-Care Website Sucks- Part I

Nothing personal, but it's true.... Your website was probably an afterthought.  The business next door had one, the business across the country you admired...

A Review of Inventory Management Basics

Over the last 35+ years, the question has come up over and over about inventory management. For managers, owners and buyers it is important...

Eyecare Profitability- Sales Per Transaction

Normally I love 'Out Of The Box' thinking, but when looking to increase your sales and profitability, 'Look Inside Your Box'. As we come...

Kowabunga! Surfs Up

Recently I had dinner with a friend who is also a surfer.  We were talking about his new job – working at Microsoft in...

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