The High Cost of Frame Returns

Being Able to Return Product is a given in the optical industry. It is the bane of every manufacturer's existence, leading to increased costs-...

America Matters Day Is November 19: Made In USA Optical Goods

November is the time we list our bi-annual Made in USA Optical-Eyewear listing. We are happy to announce that we have added a many...

Retail Math for the Optical Retailer- Learn to Grow Your Businesss

True Story: Many years ago, I called an optometrist to ask if I could talk to him about his retail business. He very smartly...

We Love The Spectacles Pop Up

As eyecare professionals are looking for new ways to reach consumers you might reconsider the POP Up Store which is now not just a...

Ask The Lab Guy: The #1 Way To Get Word Of Mouth Referrals

Some of you may know Scott Balestreri either as the owner of Bad Ass Optical Lab or as the Facebook owner/admin of Ask The...

The Cost of Poor Websites

As we go into 2018, one area eyecare professionals to consider is re-looking at their website. I am on an average of 20 optical...

Optical Inventory Management- Inventory Turns

Probably one of the most frustrating and irritating things about running your own business is inventory control. How much do you carry, how do...

Eyewear Trends: Creative Customized Lenses

Yesterday, we posted about all the ways you can customize eyewear. Today, lets look at lenses and the many options you have to introduce...

Optical Frame Board Management

Frame Board Management by ClearVision Optical At the center of every successful dispensary is a well-managed frame board. From a customer’s point of view, you...

Should You Do A Pop Up Store?

While Pop-Up Stores have been around for years, (Think Halloween and Christmas). It seems like POP UP stores are popping up all the time...

97 Vision Charities Around The World

Every couple of years, we update our Vision Charity listings. There are hundreds that probably should be included in this list including local charities....

Eyecare Trends: Online Companies One For One Business Model

We first wrote about Warby Parker Eyewear back in April of 2010. Warby Parker did not start the One For One Give Back Trend,...

Top 10 Ways To Combat Showrooming

Showrooming is a new word- and pretty much what it means- a consumer comes in the store takes a picture, goes home and buys...

The Future of Eyecare And RFID

You may have heard the term RFID before and now you might be thinking what does this have to do with eyecare? A lot...

Optical Goods Stores- Inventory Turnover Trends

The Retail Owners Institute is a fantastic site that any retail owner (including optical stores) can use to manage for FREE their offices. The...

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