Aspire Leaderboard June 19

Clients v.s Patients Is There a Difference?

Recently I was asked what makes me more successful as an Optician. In pondering that question, I believe it comes down to how I...

The Future of The Eyecare Industry And Marketing

As we go into 2018,  it behooves an eyecare practice to take a minute or a day to evaluate the practice and optical industry...

America Matters Day Is November 19: Made In USA Optical Goods

November is the time we list our bi-annual Made in USA Optical-Eyewear listing. We are happy to announce that we have added a many...

The High Cost of Frame Returns

Being Able to Return Product is a given in the optical industry. It is the bane of every manufacturer's existence, leading to increased costs-...

Optical Inventory Management- Inventory Turns

Probably one of the most frustrating and irritating things about running your own business is inventory control. How much do you carry, how do...

Retail Math for the Optical Retailer- Learn to Grow Your Businesss

True Story: Many years ago, I called an optometrist to ask if I could talk to him about his retail business. He very smartly...

What Are You Looking At?

It’s finally happened. What’s been predicted for years and thought virtually impossible has finally occurred. It’s no secret Americans spend a huge amount of...

Eyewear Trends: Creative Customized Lenses

Yesterday, we posted about all the ways you can customize eyewear. Today, lets look at lenses and the many options you have to introduce...

Should You Do A Pop Up Store?

While Pop-Up Stores have been around for years, (Think Halloween and Christmas). It seems like POP UP stores are popping up all the time...

The Cost of Poor Websites

As we go into 2018, one area eyecare professionals to consider is re-looking at their website. I am on an average of 20 optical...

We Love The Spectacles Pop Up

As eyecare professionals are looking for new ways to reach consumers you might reconsider the POP Up Store which is now not just a...

Ask The Lab Guy: The #1 Way To Get Word Of Mouth Referrals

Some of you may know Scott Balestreri either as the owner of Bad Ass Optical Lab or as the Facebook owner/admin of Ask The...

97 Vision Charities Around The World

Every couple of years, we update our Vision Charity listings. There are hundreds that probably should be included in this list including local charities....

The Future of Eyecare And RFID

You may have heard the term RFID before and now you might be thinking what does this have to do with eyecare? A lot...

Optical Frame Board Management

Frame Board Management by ClearVision Optical At the center of every successful dispensary is a well-managed frame board. From a customer’s point of view, you...

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