OG_Leaderboard419

America Matters Day Is November 19: Made In USA Optical Goods

November is the time we list our bi-annual Made in USA Optical-Eyewear listing. We are happy to announce that we have added a many...

The Optical Business News Podcast – Nikki Griffin

Daniel speaks with Nikki Griffin the owner of Of EyeStyles Optical and Boutique about starting and running your own optical shop.     EyeStyles Website

The High Cost of Frame Returns

Being Able to Return Product is a given in the optical industry. It is the bane of every manufacturer's existence, leading to increased costs-...

Retail Math for the Optical Retailer- Learn to Grow Your Businesss

True Story: Many years ago, I called an optometrist to ask if I could talk to him about his retail business. He very smartly...

Optical Inventory Management- Inventory Turns

Probably one of the most frustrating and irritating things about running your own business is inventory control. How much do you carry, how do...

The Cost of Poor Websites

As we go into 2018, one area eyecare professionals to consider is re-looking at their website. I am on an average of 20 optical...

We Love The Spectacles Pop Up

As eyecare professionals are looking for new ways to reach consumers you might reconsider the POP Up Store which is now not just a...

Eyewear Trends: Creative Customized Lenses

Yesterday, we posted about all the ways you can customize eyewear. Today, lets look at lenses and the many options you have to introduce...

Ask The Lab Guy: The #1 Way To Get Word Of Mouth Referrals

Some of you may know Scott Balestreri either as the owner of Bad Ass Optical Lab or as the Facebook owner/admin of Ask The...

Should You Do A Pop Up Store?

While Pop-Up Stores have been around for years, (Think Halloween and Christmas). It seems like POP UP stores are popping up all the time...

Optical Frame Board Management

Frame Board Management by ClearVision Optical At the center of every successful dispensary is a well-managed frame board. From a customer’s point of view, you...

Eyecare Trends: Online Companies One For One Business Model

We first wrote about Warby Parker Eyewear back in April of 2010. Warby Parker did not start the One For One Give Back Trend,...

97 Vision Charities Around The World

Every couple of years, we update our Vision Charity listings. There are hundreds that probably should be included in this list including local charities....

Top 10 Ways To Combat Showrooming

Showrooming is a new word- and pretty much what it means- a consumer comes in the store takes a picture, goes home and buys...

The Future of Eyecare And RFID

You may have heard the term RFID before and now you might be thinking what does this have to do with eyecare? A lot...

Must Read

FREE DELIVERY! 
Sign up to get  The Optical Vision Site delivered directly to your inbox!
Unsubscribe anytime. Your email address is never shared.

Enter your email address:

close-link