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Andy Griffith – Eye Care Professional?

I was sitting here, perusing Facebook land, and a dear friend in the industry who also has a serious,  bordering on obsessive, love of...

We Love The Spectacles Pop Up

As eyecare professionals are looking for new ways to reach consumers you might reconsider the POP Up Store which is now not just a...

The Cost of Poor Websites

As we go into 2018, one area eyecare professionals to consider is re-looking at their website. I am on an average of 20 optical...

The Future of The Eyecare Industry And Marketing

As we go into 2018,  it behooves an eyecare practice to take a minute or a day to evaluate the practice and optical industry...

Who’s Your Competition?

The eyewear industry is expected to reach $136 billion by 2021 according to Euromonitor. That includes eyewear, sunglasses, accessories and readers.  2017 was a year...

17 e-tail Eyecare Entrepreneurs

At one time Selling online- or e-commerce was tantamount to being ostracized from eyecare professionals. One of the first big e-tail eyewear online, framesdirect.com...

Eighteen Eyewear Entrepreneurs

The problem with doing only one eyecare list for 'Entrepreneur Day' is many get missed out. The eyecare offices that are doing 'lenses only',...

America Matters Day Is November 19: Made In USA Optical Goods

November is the time we list our bi-annual Made in USA Optical-Eyewear listing. We are happy to announce that we have added a many...

TO DO: Prepare For Mobile Shopping During Holidays

As you prepare for the holidays, there are a few items to make note of and be prepared for. In particular Online Shopping is...

How To Promote Made In America Eyecare Products

America Made Matters Day is November 19 of every year. With the consumer is increasingly looking to support both Local and Made in America...

New Online Eyecare Directory

So many directories so little time..manta, citysearch, yellowpages, YELP, expertise, Angie's List.. the list goes on and one  and here we are introducing a...

How to Ensure Accessibility for Every Online Audience

We are so focussed on eyewear and vision that we might tend to forget other impaired audiences that also go online and need eye...

David Kind, Creates Online Sales Channel for Optometrists with ECP Partnership Program

With optometry offices losing sales to direct-to-consumer ecommerce, eyewear designer provides online sales channel to help eye care professionals create new revenue streams and...

10 Marketing Lessons From Apple

Many years ago we did a post on 14 Merchandising Lessons from Apple, Apple being the most successful retailer in the world. How did this...

Are Mobile Eye Exams Telemedicine?

AOA and others are all fighting the advent of mobile eye exams like this is a new thing. Online eye exams and apps have...

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