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eyeHow To Use FREE Frames

We constantly receive great promotions, buy this and get this, buy this and get xxx amount of free frames with an order. The latest...

Eye OverHeard On The Forums: Should You Barter?

Bet that title got to you! Lens-Chic, we're stealing your lines! Way back in 2009 we did a post on Bartering for Services, the subject...

A Little Extra Plastic for Premium Eyeglass Lenses

The premium eyeglass lens companies made a smart move when they introduced the personalized plastic cards that accompany the optical patient's premium lens purchase....

Being True To Your Brand- Lessons From Cari Zalloni

I was saddened to hear about Cari Zalloni .. eyewear designer - founder of Cazal dying.. It was a great loss to the optical...

Step By Step Guide To Building Your Eyecare Brand

There are many factors involved in brand building and it is probably one of the hardest things to do, staying focussed on your business,...

9 Tips To Turn Complaints Into Customers

We all have customer service horror stories, don’t we? We do our best to meet and exceed expectations, but mistakes happen. Nobody likes to...

Halloween Tricks, Treats And Customer Engagement 

Halloween is big business. According to the National Retail Federation, 158 million people will be celebrated Halloween in 2013. Total spending on the holiday is...

Top 10 Ways To Combat Showrooming

Showrooming is a new word- and pretty much what it means- a consumer comes in the store takes a picture, goes home and buys...

Best Rewards Ever!

There are some Facebook Forums I absolutely love One of them is Opticians on Facebook. They just had a thread on Good Customer Service...

17 e-tail Eyecare Entrepreneurs

At one time Selling online- or e-commerce was tantamount to being ostracized from eyecare professionals. One of the first big e-tail eyewear online, framesdirect.com...

Incentive Programs-More Productivity For a Few Bucks

When I consult with eye care professionals, one of the questions I often find myself addressing is that of employee compensation for performance, or...

The High Cost of Frame Returns

Being Able to Return Product is a given in the optical industry. It is the bane of every manufacturer's existence, leading to increased costs-...

Who’s Your Competition?

The eyewear industry is expected to reach $136 billion by 2021 according to Euromonitor. That includes eyewear, sunglasses, accessories and readers.  2017 was a year...

Combat Internet Retailers; Common Sense Best Practices

Use One New Strategy Plus Common Sense Best Practices As more patients buy eyewear online, eyecare business owners notice decreasing revenue per patient and decreasing...

Could You Handle 5000 New Optical Customers?

I ask the question "could you handle 5000 new optical customers?" because I just read an article about Groupon and how some retailers struggle...

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