New Site-Online Eyeglass Retailer Reviews

In April of 2009 we did a post about a site called Eyeglass Retailer Reviews and Information. This is a site that rates online...

Eye Care and Cause Related Marketing

Cause Related Marketing  (CRM) is a very powerful tool in business and in which increasingly more companies  and non- profits are leveraging . Not...

Bing About It

Don't Forget To Bing Google became a both a noun and verb quite a few years ago.  Google casts a huge shadow in the online...

What is Responsive Design? How Does That Effect Me?

A great article from Daniel Rostenne of EyeCare Pro that explains the difference between Responsive Design and Mobile Site.  Eye didn't know this did you? Responsive...

The Great Online Shopping Debate: Chapter 3

Like you, I read all sort of comments and complaints about eyewear e-commerce and how it is ruining life as we know it. Of...

Target Marketing 101

We hear a lot about target marketing.  Target marketing is effectively pinpoint demographic or psychographic marketing to a specific group. We all hate wasting...

Specs On Wheels New POP UP Store Concept From Rivet And Sway

We have been posting about POP Up Stores for the last couple years. The online eyewear trend from Warby Parker to Crap Eyewear is...

Inventory Management 12- How Much Understock Should I Carry?

This question came up a few months ago about understock. Our first response is how much understock you carry can depend on inventory turn...

17 Reasons To Stock Children’s Sunglasses

We run this updated Kids Sunglass post every year about the importance of Kids Sunglasses.(for those who think, didn't I read this before?) Why?...

Virtual Vision Sampling- The Future Of Shopping

Trying eyewear online is not just a optical issue, in fact retailers all over the world are struggling with how to deal with Virtual...

How to Upgrade Your Inventory mix

What! You Ask- now in these economic times- people are cutting back, they are not buying.... First- when talking about upgrading, it doesn't mean to...

The Importance of Patient Feedback

One of the most difficult parts of a self-evaluation process is stepping out of your role in the optical practice and viewing your practice from...

Transitions Optical Introduces Mandarin Version of Bilingual Diagnosis Guide

PINELLAS PARK, Fla., March, 2014 — Transitions Optical, Inc. is adding to its popular bilingual eye care guide series with a new tool to...

How to Ensure Accessibility for Every Online Audience

We are so focussed on eyewear and vision that we might tend to forget other impaired audiences that also go online and need eye...

TO DO NOW: Download FREE Toolkits for Small Business Saturday

Since 2010,  American Express has promoted small business via  Small Businesses Saturday, which is the Saturday after Thanksgiving. Working with Twitter, the goal is...

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