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The Great Online Eyewear Debate: Chapter 5

Another debate on one of the Forums was about online eyewear and pricing. As a retailer, did you know that you could compete against online...

Marketing Tips From JINS Marketing Mavens

Every year I wait for the next big thing from JINS. If you don't know JINS or haven't visited the USA Flagship store in...

Social Good Trunk Shows

Trunk Shows have many benefits: They are a good way to connect and engage with your patients, assist you in brand building and allows...

Road Warriors- Opportunities For Eyecare Professionals

Road Warriors are people that basically spend their time travelling on the road, whether in a car, a train or airplanes. Both Shirley and...

Eye-Fographic- Social Media And Consumer Purchasing

If you haven't been reading about how Social Media is effecting consumer buying decisions, check out the infographic below. Bottom line, be prepared, get your...

Dust To Dollars Promotions For 2012

Hopefully during Flex benefit time and the end of the year sales Eye Care Professionals got rid of a lot of excess inventory. Even...

Zip Eyewear- Solutions For Eyecare Professionals

I read all the polls by the trade press on online retailing, that coupled with comments on OptiBoard,  I hear the frustration from optical...

5 Retail Industry Trends For 2014

We posted on our Top Trends for EyeCare Professionals and we ran across a post by Bob Phibbs in which he talks about 23...

16 Ways To Get Rid Of Old Eyeglasses

We had an email come in which asks us this pretty important question on how to get rid of old frames. Frames that have...

Marketing Optical Products in a Bad Economic Climate

Savvy marketers can use any situation to advantage. Case in point, the latest milk mustache ad is featuring financial adviser Suze Orman and the...

What’s in Your Swag Bag?

My dentist has the best Swag Bag. I leave with a personalized bag filled with goodies, toothbrush, floss, toothpaste and coupons! It makes me...

Why We Don’t Sell Eyewear Online

We often write about if you can't beat them, join them in selling eyewear online. I love this why we don't see eyewear online...

TO DO: Prepare For Small Business Saturday Nov. 28th 2015

Small Business Saturday racked up sales of $14,300,000,000 on Saturday November 29, 2014. That is an average of $162 per shopper. Eye Care Professionals...

Being True To Your Brand- Lessons From Cari Zalloni

I was saddened to hear about Cari Zalloni .. eyewear designer - founder of Cazal dying.. It was a great loss to the optical...

The County Fair – Is This Your Retail Optical Competition?

I just went to the San Diego County Fair as I like to check out the garden displays for ideas and the wacky stuff...

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