Why Warby Parker Will Outsell Your Business, And Why You Can’t Compete With Them

Wow. Bold statement, isn’t it? Yep. And it’s 100% true. Or, at least, for some of you it is true. I sit here, in...

Eyewear Trends: Creative Customized Lenses

Yesterday, we posted about all the ways you can customize eyewear. Today, lets look at lenses and the many options you have to introduce...

War By Parker

Warby Parker was launched in 2010 with a lot of fan fare. In May of 2o11, my debt laden nephew needed new glasses and...

Step By Step Guide To Building Your Eyecare Brand

There are many factors involved in brand building and it is probably one of the hardest things to do, staying focussed on your business,...

Transitions Introduces Eye Care Communication Guide

We have subscribers from all over the world,  more than 80 different countries which is why we have the Google Translator feature on our...

Best Patient Communication System For Eyecare Professionals

Last week I had the opportunity to take a demo through Eyeconx new software for patient communication and was impressed at how easy it...

Tuesday Trend: Sunglass Parties And Sunglass Rentals

If you remember way back in December of 2009 we did a blog post on Sunglass Rentals: We just came across another sunglass rental concept...

Jamie Hansel Optical Rep Talks Frame Pricing

I recently did a post about Frame Pricing, "Eyewear Merchandising Tips From the Field #2 Frame Pricing" and Jamie Hansel wrote quite a lengthy and...

The Great Online Eyewear Debate: Chapter 5

Another debate on one of the Forums was about online eyewear and pricing. As a retailer, did you know that you could compete against online...

Loved This Appointment Reminder

Many of you are probably already using a text appointment reminder program. My dentist uses Smile Reminder (Solution Reach) and they just started doing...

Best Rewards Ever!

There are some Facebook Forums I absolutely love One of them is Opticians on Facebook. They just had a thread on Good Customer Service...

The County Fair – Is This Your Retail Optical Competition?

I just went to the San Diego County Fair as I like to check out the garden displays for ideas and the wacky stuff...

Store Within A Store Merchandising Trends 2017

What is a store within a store or shop within shop concept? You may not realize this but you see them all the time:...

Showrooming Stats And EyeCare Professionals

We ran across this update about showrooming and thought we would pass it on, just in case you have not decided to deal with this. ST....

Little Free Libraries And EyeCare Professionals

In honor of Read A Book Day September 6, we are doing this post on one of the greatest gifts that eyecare professionals have...

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