Kill The Coupon

We have been clipping coupons in America since 1887. That's when Asa Candler had this new idea to boost sales by giving away a...

Is The Better Business Bureau Still Relevant For ECP’s?

I’ve had plenty of customers ask whether they should become a member of the Better Business Bureau over the years. There was a time...

Email For Success

It is an accepted maxim that it costs six to seven times more to acquire a new customer than retain an existing customer. It...

Eye See Art

Smart Eye Care Center has been a "Best Eye Care" practice for a number of years in Maine, with three stores in Augusta, Bangor,...

I Can Name That Tune In One Lawsuit

Over the years I have seen a variety of optical shop owners and managers ask each other what music they play in the stores....

Why (Not What) Are Your Hours?

Dans ses écrits, un sage Italien Dit que le mieux est l'ennemi du bien. What days is your business open? More importantly, what hours is your...

Eye-DNA Introduces Retail Kiosk

Eye-DNA releases a new interactive touchscreen computer kiosk for retailer ECPs, featuring integrated frame display and hardware for 3D scanning and design. The kiosk...

Pharmacist For The Eyes?

'Pharmacist For The Eyes?' Last week in The Optical Business News podcast (click here to listen!), Daniel and I were talking about...well, we talked about...
The top 10 podcasts from The Optical Vision Site

Top 10 Podcasts Of 2018

As we end the year today, we thought it worth going through all the podcasts we did during 2018 and present the top 10...

Andy Griffith – Eye Care Professional?

I was sitting here, perusing Facebook land, and a dear friend in the industry who also has a serious,  bordering on obsessive, love of...

Is Luxury Real Or Is It Perception?

Luxury is a word used quite often in business and commerce. We (society, not I)  have luxury cars. We have luxury homes. We have...

Orange You Glad You Picked The Right Case?

Some friends of mine shared this photo on Facebook recently talking about reusing vendor fixtures. What a perfect example of what not to do....

The Future of The Eyecare Industry And Marketing

As we go into 2018,  it behooves an eyecare practice to take a minute or a day to evaluate the practice and optical industry...

Clients v.s Patients Is There a Difference?

Recently I was asked what makes me more successful as an Optician. In pondering that question, I believe it comes down to how I...

The High Cost of Frame Returns

Being Able to Return Product is a given in the optical industry. It is the bane of every manufacturer's existence, leading to increased costs-...

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