Why (Not What) Are Your Hours?

Dans ses écrits, un sage Italien Dit que le mieux est l'ennemi du bien. What days is your business open? More importantly, what hours is your...

Eye See Art

Smart Eye Care Center has been a "Best Eye Care" practice for a number of years in Maine, with three stores in Augusta, Bangor,...

Email For Success

It is an accepted maxim that it costs six to seven times more to acquire a new customer than retain an existing customer. It...

Kill The Coupon

We have been clipping coupons in America since 1887. That's when Asa Candler had this new idea to boost sales by giving away a...

I Can Name That Tune In One Lawsuit

Over the years I have seen a variety of optical shop owners and managers ask each other what music they play in the stores....

Is The Better Business Bureau Still Relevant For ECP’s?

I’ve had plenty of customers ask whether they should become a member of the Better Business Bureau over the years. There was a time...

Eye-DNA Introduces Retail Kiosk

Eye-DNA releases a new interactive touchscreen computer kiosk for retailer ECPs, featuring integrated frame display and hardware for 3D scanning and design. The kiosk...

Pharmacist For The Eyes?

'Pharmacist For The Eyes?' Last week in The Optical Business News podcast (click here to listen!), Daniel and I were talking about...well, we talked about...

Andy Griffith – Eye Care Professional?

I was sitting here, perusing Facebook land, and a dear friend in the industry who also has a serious,  bordering on obsessive, love of...

We Love The Spectacles Pop Up

As eyecare professionals are looking for new ways to reach consumers you might reconsider the POP Up Store which is now not just a...

The Cost of Poor Websites

As we go into 2018, one area eyecare professionals to consider is re-looking at their website. I am on an average of 20 optical...

The Future of The Eyecare Industry And Marketing

As we go into 2018,  it behooves an eyecare practice to take a minute or a day to evaluate the practice and optical industry...

Who’s Your Competition?

The eyewear industry is expected to reach $136 billion by 2021 according to Euromonitor. That includes eyewear, sunglasses, accessories and readers.  2017 was a year...

17 e-tail Eyecare Entrepreneurs

At one time Selling online- or e-commerce was tantamount to being ostracized from eyecare professionals. One of the first big e-tail eyewear online, framesdirect.com...

Eighteen Eyewear Entrepreneurs

The problem with doing only one eyecare list for 'Entrepreneur Day' is many get missed out. The eyecare offices that are doing 'lenses only',...

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