Marketing-Merchandising

We love animals and love these animal eye charts that could be fun as office decor. Frame them and put up on the walls,...

Well, it's that time of year again. Although Mother Nature might not necessarily agree. Spring. When everything is fresh, and new again. Plants begin to peek...

If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame...

You may ask, why we are doing so much on visual merchandising this year. It is because it is so important to get and...

We have done other Eco-Friendly and Unique Eyewear Holders before, but came across a few new ideas, that you can either use in your office...

See any of those old-vintage optical signs around? It just might behoove you to keep them around or even re-use as eye-catching decor! From...

For some reason, eyecare professionals seem to have a fear of color. Here you are dealing with color vision, and yet look around you....

Are we all amazed that the Holiday Season starts in October? You go to pick up Halloween candy and already Holiday Stuff are on...

Last month, you did the Spring Cleaning Display, perfect for April is the New Arrival Eyecare Display .  This is a pretty descriptive eyeglass...

Sunday I went to my One on One class at the Apple Store. If you haven't been to an Apple Store, I highly recommend...

Christmas seems to start earlier and earlier each year. It used to be we waited until Thanksgiving and now advertising for the holidays starts...

I ran across this funny post from a guy who apparently was ranting about not being able to sell a 1950's vintage optometrist chair...

Your broke, you want to remodel.. don't put it off because you don't have money. There are many FREE and reusable things in the...

It is time to pump up the retail  volume and decorate for the Holidays. If you are lucky you may have a large window...

A few years ago in Vancouver, a store put up a sign What Makes You Really Happy and people via Post-It Notes responded with...