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Five Up-Cycled Eyewear Displays

Using Upcycled materials in eyewear displays is becoming quite common. I don't know about you, but whenever I see someone who creates eye-catching stuff...

BeSpoke Merchandising For National Bike Month

In honor of National Bike Month in May, we are going to write about Bespoke Eyewear trends with a little Bicycle Be-Spoke Merchandising thrown...

Rustic Merchandising: How To Display Wood Eyewear

Earth Day is April 22 and Arbor Day is the last Friday in April of every year (April 28). With the growth of Wood...

Shady Merchandising With Sunglass Trees

As the consumer is searching for natural options and maybe you offer natural materials such as wood or cork or even marble or some...

Eyecare Events: Eyeglass Drives And Spring Cleaning

It's that time again, Spring Cleaning: National Spring Cleaning Week is March 6-12, 2017 in the UK (Spring Cleaning Week). Why not make it...

24 Pinterest Boards To Inspire Shoppable Windows

Back in 2013 Kate Spade experimented with pop up stores that featured 'Shoppable Windows'. The stores were connected online, so all the consumer had...

Meritage Merchandising For Wine Days

Wine is universal and I believe has the most drinking days of the year. If you love wine consider pairing your wine (winning) pairs...

Eyewear Merchandising For Tennis Day

We love it when you can reuse merchandising materials. World Tennis Day is taking place March 6, 2017. A display such as this can...

A Very Racy, Spexy Valentine Day Display

Valentine Day is so huge and every year we try to come up with unique Valentine Display Ideas. This optical display got the panties...

15 Ways To Use Eye Charts In Displays

Nothing says who you are and what you do than an Eye Chart.  We love Eye Chart merchandising because you can customize the message, display...

Disabilities & Store Design

October is National Disability Employment Awareness Month and a good time to review how compliant is your office to the Americans With Disabilities Act...

Sunsational Sunglass Decor

We all see many eyecare themed T'shirts, socks, shoes, baby clothes, purses.. yada, yada. While cute and fun to wear and share, after awhile...

Eyewear Curators Part 4: Ethical Fashion

As consumers start to Green Up they are spending more on Ethical Shopping. For them it makes sense to Look Good, Feel Good and...

Eyewear Curators: Capsule Collections: Part 3

We have reviewed changing the way eyecare professionals look at how they segment their eyewear. First we wrote about Marketing in Curated Eyewear with part 2...

Eyewear Curators: Funk and Fun Frames Part 2

Eyecare professionals may discount this category of funky eyewear: saying it's stupid, you can't Rx it, takes up too much space for little return,...

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