Marketing-Merchandising

Creating attractive and innovative optical displays to draw the customer in or to move slower moving eyecare products, doesn't have to cost a lot...

Alexis From Corning does the most incredible displays. Here is one of hers that is so simple and easy anyone can do it. Using leaves,...

If you want to learn how to merchandise your eyecare office, get ideas on what works, visit this site called the Shoppologist, by Dr....

Madeleine at Optique of Denver  sent us her holiday decorated tree.! Great idea, decorating the tree with eyeglasses, pack them with little bows, all...

I am sure most of you have seen The Christmas Story, where Ralphie gets his Red Ryder BB gun and almost shoots his eye...

If you have like A&A Optical on Facebook, they have been offering all sorts of great business tips, called Get Fresh. We stole this...

One of the things we get asked for the most is Merchandising and Design Tips. Thankfully eyewear vendors are stepping up to give eyecare...

When I saw the latest Karen Walker eyewear campaign, I thought how great is this. So simple, so easy and so affordable. Using brooms...

At Vision Expo one of the first booths going into the Galleria was Martin and Martin. While I think they have wonderful product, I...

Alexis from Corning is at it again at Jeff Ansel OD's  office. Bunnies eyebound, with bright colored eggs and some grass. Simple, eye-catching displays...

Memorial Day is not just a day off as some might believe. It is a day to honor those who have served our country....

We are always on the lookout for unique (and cheap) ways to grab consumer attention with eye catching merchandising, I love this eyewear window...

I found this photo on Flickr that was taken in an eyecare office. Little people wearing eyeglasses on frame risers rather than just eyewear....

I love it when we can say 'I Haven't Seen This Before'  The RetroSpecs store at the Cosmopolitan in Las Vegas, which opened this...