Marketing-Merchandising

If you have like A&A Optical on Facebook, they have been offering all sorts of great business tips, called Get Fresh. We stole this...

For those who are creative and really like to come up with cool ideas on merchandising your frames, view the quick update on Original...

Bill Gerber sent us this video of Hermes Blowing Scarves Window. It is very captivating and inspirational for getting creative with window displays. Bill says:...

Remember Kanye West did not invent Shutter Shades... he did brought them back into fashion. The new look is ala hip hop shutter shades...

Alexis from Corning is at it again at Jeff Ansel OD's  office. Bunnies eyebound, with bright colored eggs and some grass. Simple, eye-catching displays...

We are always on the lookout for unique (and cheap) ways to grab consumer attention with eye catching merchandising, I love this eyewear window...

At Vision Expo one of the first booths going into the Galleria was Martin and Martin. While I think they have wonderful product, I...

Madeleine at Optique of Denver  sent us her holiday decorated tree.! Great idea, decorating the tree with eyeglasses, pack them with little bows, all...

One of the biggest topics of conversation that comes up constantly between any business is how to get more LIKES on Facebook. How to...

Memorial Day is not just a day off as some might believe. It is a day to honor those who have served our country....

If you want to learn how to merchandise your eyecare office, get ideas on what works, visit this site called the Shoppologist, by Dr....

One of the things we get asked for the most is Merchandising and Design Tips. Thankfully eyewear vendors are stepping up to give eyecare...

I found this photo on Flickr that was taken in an eyecare office. Little people wearing eyeglasses on frame risers rather than just eyewear....

I love it when we can say 'I Haven't Seen This Before'  The RetroSpecs store at the Cosmopolitan in Las Vegas, which opened this...