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Eye-Catching Creative and Cost Effective Point Of Purchase Materials

Creating attractive and innovative optical displays to draw the customer in or to move slower moving eyecare products, doesn't have to cost a lot...

Eyecare Visual Merchandising Tips By Corning

Alexis From Corning does the most incredible displays. Here is one of hers that is so simple and easy anyone can do it. Using leaves,...

Eyecare Merchandising For Holidays

If you want to learn how to merchandise your eyecare office, get ideas on what works, visit this site called the Shoppologist, by Dr....

Xmas Tree With Eyeglasses By Optique Of Denver

Madeleine at Optique of Denver  sent us her holiday decorated tree.! Great idea, decorating the tree with eyeglasses, pack them with little bows, all...

Best Eyecare Christmas Business Card

I am sure most of you have seen The Christmas Story, where Ralphie gets his Red Ryder BB gun and almost shoots his eye...

Tasty Tuber Merchandising

If you have like A&A Optical on Facebook, they have been offering all sorts of great business tips, called Get Fresh. We stole this...

A&A Optical Launches Practice Tactic: Weekly Tip To Aid Sell Thru

One of the things we get asked for the most is Merchandising and Design Tips. Thankfully eyewear vendors are stepping up to give eyecare...

Sweeping Eyewear Merchandising

When I saw the latest Karen Walker eyewear campaign, I thought how great is this. So simple, so easy and so affordable. Using brooms...

Eyewear Merchandising – The Veggie Platter

At Vision Expo one of the first booths going into the Galleria was Martin and Martin. While I think they have wonderful product, I...

Eyecare Merchandising- Easter Displays

Alexis from Corning is at it again at Jeff Ansel OD's  office. Bunnies eyebound, with bright colored eggs and some grass. Simple, eye-catching displays...

Happy Memorial Day

Memorial Day is not just a day off as some might believe. It is a day to honor those who have served our country....

Yummy Eyecare Merchandising!

We are always on the lookout for unique (and cheap) ways to grab consumer attention with eye catching merchandising, I love this eyewear window...

Eyecare Window Display Ideas

I found this photo on Flickr that was taken in an eyecare office. Little people wearing eyeglasses on frame risers rather than just eyewear....

Eyecare Merchandising: Wall- Eyed- Wall Of Frame

I love it when we can say 'I Haven't Seen This Before'  The RetroSpecs store at the Cosmopolitan in Las Vegas, which opened this...

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