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Captivating Hermes Blowing Scarves Window – Wow!

Bill Gerber sent us this video of Hermes Blowing Scarves Window. It is very captivating and inspirational for getting creative with window displays. Bill says:...

Eyewear Merchandising Tips from the Field #3 – Frame Selection

We have been getting lots of comments on our "Eyewear Merchandising Tips from the Field" so we are bringing you Eyewear Merchandising Tips from...

Eyewear Merchandising Tips From the Field #2 Frame Pricing

I have been out and about in the "field" recently working on an eyewear survey which involves talking directly to eyecare providers and I...

Effective Optical Displays

EFFECTIVE OPTICAL DISPLAYS: One of great advantages of going to a trade show is seeing new product and how EFFECTIVELY it is displayed. I wish...

Opti-Vend- Contact Lens Vending Machine

Is this a scary thing or a good thing- Opti-Vend launching soon, is a vending machine that will allow the consumer to buy...

Is Your Eyecare Office Boring?

Last week I went to Cost-Co and spent $242.00. I also went to Trader Joes and spent $50.00. The reason I spent so much,...

Eye How to Create a Maximum Customer Experience

How to Create a Maximum Customer Experience through Merchandising I found this video to be absolutely right on target and up to date with today's...

Solar Powered Merchandising Display Table

This solar-powered turntable will rotate a small display item such as a pair of Sunglasses or Eyeglasses using nothing but the sun’s energy. Put it...

How Color Affects Visual Merchandising

From Mark Clifton- Color affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion. Research color...

Seen in New York-Sign in Jewelry Store

This came to us via Denise Solay Designs: 'Your Husband Just Called and Said You Can Buy Anything You Wanted! ' Love it- For Those who...

Optical Darwinism Present With Excellence Or Perish

Bill Gerber is a regular reader of the Optical Vision Site blog and has written an article about the state of the industry and...

14 Merchandising Lessons From Apple

Sunday I went to my One on One class at the Apple Store. If you haven't been to an Apple Store, I highly recommend...

Green and Save- Office Furniture

  True Confession- I am becoming obessed with free stuff. My friends all roll their eyes at me- but for some reason, I have to...

Office Makeover – Peter Perfect

Peter Perfect is a new reality show aimed at small businesses that are generally viable but struggling with an image problem. The show is...

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