Aspire Leaderboard June 19

Winning Eyewear Window Displays

This is the first in a series of guest posts by Dan Sloan, Designer for Fashion Optical Displays. Why are window displays an important marketing...

To Do: Eyecare Visual Merchandising Calendar

With  the  year  winding  down  and  the  holidays  upon  us,  it’s  a  great  time  to  assess  the  visual merchandising  of  your eyecare  practice.  Visual  merchandising ...

Cool Eyewear Merchandising With Ice Blocks

You want to do something unique for not only outside the store but inside as well. These ice sculptures were done by Mammoth Ice...

Eyecare Merchandising For Holidays

If you want to learn how to merchandise your eyecare office, get ideas on what works, visit this site called the Shoppologist, by Dr....

Eyewear Stocking Stuffers and Boxing Day

Now is the time to snag a few extra optical sales with eyewear stocking stuffer opportunities. The gift giving season is upon us, the...

Minimum Order Questions- What, Why, How

Minimum orders has been a hot topic for years. I was asked to write about this about a year ago and for some reason...

Eyecare Visual Merchandising Tips By Corning

Alexis From Corning does the most incredible displays. Here is one of hers that is so simple and easy anyone can do it. Using leaves,...

Fun Merchandising Idea From Original Eyewear

For those who are creative and really like to come up with cool ideas on merchandising your frames, view the quick update on Original...

Window Shopping And Eyecare Professionals

People notice window displays, they notice the displays in your optical office, they notice if they are faded and dusty. Displays whether on the...

Keen Display’s Upcycled, Steampunked And Salvaged

I love this eco friendly store concept from Keen Shoes, you know those funky, comfortable shoes that you associate with hippies, tree huggers and...

eyeHow To Decorate Eyewear

That Madeleine over at Optique of Denver has more energy than most people! She decorates, she hikes, she does laughing yoga in her store,...

Eyecare Merchandising- Fun Window Displays

We had requests for more merchandising tips. Here is a great store window by Bloomingdale's in New York that can be easily adapted to...

Eye Like Patagonia’s Localized Merchandising

Patagonia is one of my favorite stores and I had not really "analyzed" the merchandising of these stores until one opened up here in...

Man-up Your Eyewear

Do you need to man-up your eyewear displays? I am told by some of my men friends that they do not feel comfortable looking...

Not Your Mother’s Sunglasses

You might think that most of the high end designer brand sunglasses are considered "young and hip". You are right, but who considers these...

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