Aspire Leaderboard June 19

Eyecare Marketing For Tennis: World Tennis Day

This Tennis window was done to celebrate Wimbleton. (June-July 2014) But you can do the same as the 2nd annual World Tennis Day is...

Five Hallowed Halloween Eye Charts

Decorating your office with Haunting Halloween Eye Charts can be a fun thing to do. We pulled together some ideas that can be displayed...

TO BOO: Ten Hellicious Halloween Display Ideas Using Pumpkins

You may think I am a big obsessed about Halloween, but I am not, but this is NOT about you and me, it's about...

Hallowed Halloween Display Ideas

Halloween is a pretty easy to decorate for, tons of supplies, tons of pumpkins, a few eyeballs, some cotton and masks and you can...

Meritage Merchandising For Wine Days

Wine is universal and I believe has the most drinking days of the year. If you love wine consider pairing your wine (winning) pairs...

Yummy Eyecare Merchandising!

We are always on the lookout for unique (and cheap) ways to grab consumer attention with eye catching merchandising, I love this eyewear window...

How Important are Optical Fixtures?

This might seem like a redundant question but walk into a few optical retailers and ask yourself "How Important are Optical Fixtures to the...

Green And Save: Interview With Johnny Cook of Smarter Eyewear

Awhile back on one of the forums, Johnny Cook of Smarter Eyewear posted these amazing pictures of his new Eco Friendly Eyecare office. It...

Office Makeover – Peter Perfect

Peter Perfect is a new reality show aimed at small businesses that are generally viable but struggling with an image problem. The show is...

Iris Inspired Decor

Part of Brand Building is merchandising. Merchandising is the business of brand building, making sales via product and service displays. Your brand is who...

Eye Care Summer Merchandising Tips From Fashion Optical- FREE

Every person walking in your door should be aware that you sell sunglasses! Consider moving them to a more visible location, and merchandise them...

Vintage Sewing Machine Window – Eye Like it

I saw this  "vintage sewing machine" window display in a clothing boutique in England! Eye like it, do you? Ron (in picture) and I...

Hand Blown Eyeglass Chandelier

We did the post on Eyeglass Chandeliers and Envision Optical in Canada envisionoptical.ca, sent us their own hand blown glass lighting. An enlightening visual merchandising experience.

To Do: Eyecare Visual Merchandising Calendar

With  the  year  winding  down  and  the  holidays  upon  us,  it’s  a  great  time  to  assess  the  visual merchandising  of  your eyecare  practice.  Visual  merchandising ...

Eyewear Merchandising – The Veggie Platter

At Vision Expo one of the first booths going into the Galleria was Martin and Martin. While I think they have wonderful product, I...

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