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May Is Motorcycle Awareness Month

May is Motorcycle Safety Awareness Month. To be safe, you have to see safe. And the National Transportation Safety Board  offers these eye-openers.  Eye Bogglers •...

Recycling another Opportunity- Cell Phones

In these economical times, I am always looking for opportunities for the ECP to increase income, bring people into your office and provide needed...

Kiss And Tell: Valentine Day Marketing

BAH Cupid or not, Valentine's Day is hot and becoming one of the top gift-giving holidays. No longer is Valentine's Day just for your...

DeyeY Summer Sunnies Trunk Show: 12 DIY Sunglass Projects

Summer is all about DIY projects and I was thinking what if you could have your own 'DIY' Trunk Show, turning old sunglasses or...

Engaging Eyecare Events For International Carrot Day

International Carrot Day is April 4th. The age old advice about eating carrots to save your eyesight is true. Carrots have the highest level...

To Boo: Decorate For Halloween

170 million people plan to celebrate Halloween this year, according to National Retail Federation (NRF)’s 2012 Halloween consumer spending survey  by BIGinsight. That’s the...

Independence Day Trivia

With 4th of July coming up soon, we thought we would share with you some Trivia and Facts about America. These come from Purple...

13 Tips To Market Home Eye Safety Month

We like you receive a ton of information, the question always arises is how to effectively market to your patients. As an example, October...

Eyecare Professionals Marketing Calendar 2015

Our goal at The Optical Vision was provide eyecare professionals unique, maybe a little quirky fun marketing ideas to engage your patients. The plan was...

TO DO: Eyecare Professionals Marketing Calendar: Q3 in 2016

We are coming into the final quarter of 2016 and the busiest time of the year for eyecare professionals. To fully maximize this time...

Optical Fun: Celebrating Save The Rhino Day

Save The Rhino Day May 1 and World Rhino Day is celebrated September 22. Due to poaching the numbers of Rhinos are decreasing with...

Ugly Christmas Sweater Parties Giving Back To Save The Children On Dec. 12

We love fun events and really love fun events which give back. This year for National Ugly Christmas Sweater Day, The Ugly Christmas Sweater...

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